Atari brings Jamie Oliver, The Naked Chef, to the DS with "What's Cooking?
July 15, 2008
ATARI SERVES UP ‘WHAT’S COOKING? WITH JAMIE OLIVER’
Atari to Bring Renowned Cook Jamie Oliver and His Delicious, Creative Cooking to Nintendo DS in October 2008
Atari serves up a treat with the announcement of What’s Cooking? with Jamie Oliver, the first video game to feature international cooking star Jamie Oliver and his delicious, world-renowned recipes, scheduled for release exclusively on Nintendo DS™ for Christmas 2008. What’s Cooking? with Jamie Oliver walks players through virtual and real-life cooking situations, from shopping to chopping, dressing the dish to serving up meals. The portability of Nintendo DS means Jamie Oliver is with you every step of the way to offer help and inspiration at the supermarket, in the kitchen, on the barbecue or wherever you feel like cooking up a storm.
Try your hand at some delicious real cooking with the interactive cookbook, stuffed with 100 original Jamie Oliver recipes, mouth-watering photography by David Loftus of the quality we’ve come to expect from Jamie’s books, and featuring voice recognition leaving hands free to concentrate on the cooking. The interactive shopping list automatically saves ingredients from chosen recipes (either Jamie Oliver’s or your own creations) and organises them by food type making trips to the supermarket a breeze. You can add any other items you want to the list using the keypad or text recognition.
In the spirit of Jamie Oliver's books and TV shows, the creative cooking mode encourages to use hundreds of hand-picked ingredients to create their own dishes. Up to 100 of your own unique recipes can be saved on the Nintendo DS to be recreated in the kitchen later and shared with friends and family using the Nintendo® Wi-Fi Connection.
The cooking games offer fun for everyone with a series of recipe challenges using the stylus to chop, stir and serve in a variety of virtual real-time 3D kitchen settings. Challenge your friends and family to a cook-off or beat the clock, all the while keeping quality and taste in mind on your way to becoming a top chef.
“I really want to get as many people as I can cooking simple, tasty food, so I’m really excited about bringing a book’s worth of my recipes to a game for the first time,” said Jamie Oliver. “You can cook my recipes for real at home or in the game’s 3D kitchens, but what’s brilliant is that you can come up with your own recipes then share them with your mates and family over wi-fi. Lovely.”
“What’s Cooking? with Jamie Oliver will be the most complete cooking game and it’s great to have Jamie Oliver on board with his wholesome recipes and passion for life,” said Cyril Voiron, VP Brand Management, Worldwide Publishing, Atari. “What’s Cooking? with Jamie Oliver is a great game for Nintendo DS as it appeals to players of all ages within the family, be it the everyday adult cook or the budding child chef, which is a perfect fit with Nintendo’s phenomenal DS audience.”
What’s Cooking? with Jamie Oliver is scheduled for release across North America in October 2008. For information on Jamie Oliver, please visit his official website at www.jamieoliver.com.
Jamie Oliver is a phenomenon in the world of food. He is one of the world’s best-loved television personalities and one of Britain’s most famous exports.
Since beginning his TV career in 1998 as the Naked Chef he has sold over 17million books worldwide and his shows are now aired in more than 50 countries. Not only that but Jamie is also the founder of The Fifteen Foundation, a charity dedicated to giving young people a chance to turn their lives around by training to become chefs in four Fifteen restaurants around the world,- London, Amsterdam, Cornwall and Melbourne. Over 100 students have now graduated. In 2004 his documentary “Jamie’s School Dinners” highlighted the poor quality of food served in canteens and as a result of Jamie’s “Feed Me Better” campaign the government pledged 480million to address the problems and provide schools with essential equipment and training for staff . Jamie lives in London and Essex with his wife, Jools, and two daughters, Poppy and Daisy.