news\ May 7, 2012 at 3:58 pm

Angry Birds helps fuel Rovio's $67 million profit


Mobile entertainment company Rovio Entertainment, most famous for Angry Birds, has announced the financial results for the full calendar years of 2011.

Leading Rovio's $106.3 million total revenue earned, of which earnings before tax amounted to $67.6 million, was hit game Angry Birds.  The Consumer Products area of Rovio, which includes both merchandising and licensing income, generated about 30% of Rovio's total revenue in 2011.

 "The strong growth in revenue clearly demonstrates the popularity of the Angry Birds brand.” Rovio CEO Mikael Hed said. “The heavy investments made in 2011 to all business areas will be seen in future products. To ensure continuous success we need to be creative and stay focused on entertaining our millions of fans by continuously developing new and innovative products and services."

In 2011 Rovio offered three games, all based on the Angry Birds characters: Angry Birds, Angry Birds Seasons,and Angry Birds Rio.  The total number of game downloads reached 648 million by the end of 2011 and the total number of active monthly users, across all platforms, reached 200 million.

Looking forward to 2012, Rovio is "very optimistic" due to significant investments in product development, cutting-edge branding, brand protection, and corporate infrastructure. 

Matt Liebl You can follow Senior News Editor Matt Liebl on Twitter @Matt_GZ. He likes games, sports, musicals, and his adorable dog, Wrigley, and his wife.
Share with your friends
In this article
Related Images
Article_list_open-uri20120309-29846-1bxrgkr Article_list_open-uri20120309-29846-110dtpe Article_list_open-uri20120309-29846-qvua0h Article_list_open-uri20120309-29846-1tzc91v Article_list_open-uri20120309-29846-m5qpox See all images
blog comments powered by Disqus