Analysts Believe Sony Should Lower the Price of the Vita
We recently reported that Sony doesn't have plans of lowering the cost of the PlayStation Vita, because the company believes that the price is justified by the upcoming handheld's features. However, analysts believe that Sony should definitely lower the price of the Vita, reports Bloomberg. Apparently, the $80 price cut on the 3DS makes the Vita a much more difficult buy.
Hideki Yasuda, an analyst at Ace Securities, stated, "Gamers are increasingly anticipating Sony to lower prices, especially after the 3DS cut. Sony is under major pressure to cut the price of the Vita or risk a major failure." Yukinobu Takeda, a Tokyo-based event planner, echoed similar sentiments: "PS Vita's quite expensive. I don't think I'll be one of those people rushing to buy it on the release date."
Of course, not everyone thinks Sony should lower the price of their upcoming platform. "The customers Sony is targeting with its Vita are those willing to spend a lot of money," said Nomura Holdings analyst Shiro Mikoshiba. "That's a valid strategy even if the volume's low as long as it can sustain the higher price."
It doesn't seem like Sony will lower the price of the Vita, despite the pressure analysts have been saying the company is under. Ultimately, it's more likely that the manufacturer will see how the device fares with its current pricing plan. There's a big consumer base looking forward to the launch of the Vita, and with the right launch titles, there's a bigger chance of the system succeeding early on, even if its main competitor is $80 cheaper.