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Afro Samurai Goes Gold for Xbox 360 and Playstation 3

January 9, 2009

Afro Samurai Goes Gold for Xbox 360 and Playstation 3

Hip-Hop Inspired Samurai Showdown to Deliver Cutting Edge Gameplay and Striking Visuals

SURGE announced today that Afro Samurai has gone gold and will be released throughout North America on January 27, 2009 for the Xbox 360 and PLAYSTATION 3. Based on the acclaimed animated series starring and executive-produced by Samuel L. Jackson, Afro Samurai expertly blends hip-hop culture and traditional Japanese aesthetics into a brutally fresh cinematic experience.

Follow Afro on an epic hunt for his father’s killer, as he ascends into the timeless mysticism of the Samurai code. Staying true to the soul of the animated series, Samuel L. Jackson reprises his role as the aloof protagonist and his loud-mouthed sidekick, Ninja Ninja. Featuring additional material and background for fans of the series and newcomers alike, players can bludgeon to the beat of music as Afro Samurai is set to an original hip hop musical score with a new track by The RZA of Wu Tang Clan fame.

Visually innovative, Afro Samurai’s striking cross-hatch art style and cut scene paneling gives the game a truly unique animated look and feel as Afro wages a brutal war against anyone standing in his way. Featuring a one-of-a-kind combat system, players can dismember opponents with surgical precision in limitless ways by executing dynamic finishing moves. Make a statement by cleaving an opponent in two from skull to sandals or perform cosmetic surgery, samurai style, by lopping off the nose of an adversary with an effortless swing of the blade. Afro Samurai lets the player feel the swagger and swordsmanship of the ultimate hip-hop warrior.

To support Afro Samurai’s upcoming release, a comprehensive national marketing program will generate more than 200 million consumer impressions. Television ad campaigns will run throughout January and February, consisting of :30 and :15 second spots aimed at cable programming in the U.S. and Canada. Additional initiatives for this premier title consist of online and print programs, as well as promotional partnerships that include Church's Chicken, one of the largest quick-service chicken concepts in the world.

Afro Samurai is rated “M” for mature by the ESRB and carries a suggested MSRP of $59.99. For more information about the videogame, please visit: http://www.bloodisbeautiful.com. For more information about Afro Samurai, please visit www.afrosamurai.com.

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