May 13, 2009
Activision Publishing Game Based
on Hit TV Series iCarly
Activision Publishing, Inc. and
Nickelodeon today announced a global partnership where the two companies will
create an all-new videogame based on the number-one live-action kids’ television
show iCarly. Releasing internationally this Fall, the videogame will bring the
interactive elements from the series to Wii and Nintendo DS for the first time.
“iCarly is a groundbreaking show
that encourages viewers to contribute content of their own,” said David Oxford,
Activision Publishing. “This game is a natural extension of that creativity, and
allows players to interact with the characters they know and love through a
variety of different ways, any time they like.”
“In order to make a property as huge
and irreverent as iCarly into a videogame, we tapped into the interactive model
of the show itself,” said Steve Youngwood, Nickelodeon/MTVN Kids and Family
Group. “iCarly’s entire premise is to allow kids and tweens to actively
participate in their entertainment experience, and Activision is doing a
phenomenal job in recreating that for Wii and Nintendo DS systems.”
In the iCarly videogame, the
possibilities are truly endless as players help Carly, Sam, Freddie and the
other characters from the hit TV series craft all-new webisodes of the show in
an original storyline designed specifically for the game. Fun and frenetic
mini-games, presented as show skits, capture the creativity of the series, and
allow players to work with the characters through new adventures. The innovative
iCreate mode provides opportunities for gamers to add their own touches to the
webisodes by swapping out props, characters, color schemes, audio, intros,
outros and more. Up to four players can either compete or cooperate together on
Wii to complete the skits and earn Web-Cred, which can then be used to purchase
new items, props, accessories and locations from in-game websites.
Nickelodeon’s iCarly, a web show
within a show, is the number-one live-action program on all of broadcast and
basic cable television with kids and tweens, and the top kid-targeted live
action series on basic cable with total viewers. It averages nearly 26 million
total viewers each week (source: Nielsen Media Research). The show’s companion
website www.iCarly.com
recently boasted its best month ever in March among total visits, visitors and
page views.
For more information visit
www.activision.com.
