Activision Announces Rapala Fishing Frenzy is Now Available


September 2, 2008

 


Activision Publishing Ships
Rapala® Fishing Frenzy™ in North America for PLAYSTATION3 system,
Xbox 360®, and Wii™


 

Activision Publishing, Inc.
announced today that Rapala Fishing Frenzy is now available in
North America for PLAYSTATION®3, Xbox 360, and Wii™.

 

Activision has worked
closely with developer Fun Labs and Rapala, the world’s largest manufacturer
of fishing lures and #1 fishing brand in the world, to create an angling
title that appeals to fishermen and gamers of all abilities. Rapala
Fishing Frenzy
represents an evolution of the perennially
best-selling Rapala franchise by offering precision-crafted controls
specifically for each console and visually stunning outdoor environments.

 

“We’ve focused on the thrill
of battling trophy fish,” said Dave Oxford, Activision Publishing. “Rapala
Fishing Frenzy
offers the kind of fierce action that fishermen score
on only their best days.”  

 


The Wii™ version of Rapala Fishing Frenzy is
packaged with a fishing rod controller attachment that takes family fishing
fun to the next level. Place the Wii Remote™ in a secure handle and insert
the Nunchuk™ into the “reel” – for the first time you have a high quality,
licensed fishing rod that will allow everyone from Junior to Grandpa to
bring in that monster bass.


 


This is the first fishing game for PLAYSTATION®3 computer
entertainment system and it takes full advantage of its motion sensing
controls.  Serious gamers will find themselves “hooked” on a fishing game
for the first time!


 

Check out the
Rapala Fishing
Frenzy HD Trailer