news\ May 1, 2012 at 7:03 pm

Activision: Call of Duty: Elite-like services to be future of social interactions


Despite the Black Ops 2 announcement/reveal headlining Activision's day, the gaming juggernaut chimed in with some interesting comments that have left some gamers worried for the future of gaming's online-social interactions. 

In an interview with GamesIndustry International, Jamie Berger, VP of Digital at Activision stated that he feels that a Call of Duty: Elite-like service with be necessary for multiplayer games in the near future. It's no secret that Activision has created an outstanding social outlet, now backed by over 1.5 subscribers. Sure, some saw the rocky launch as laughable, while some still believe the costs are unbearably too high, but it's now a system that features substantial, worthwhile extras that fans are indulging in daily. 

"I do believe services like this are going to become a necessity for real franchises that are going to be day in and day out. The world is changing, consumer behavior is changing. Social networks and the always-on connectivity of any device are changing the ways people behave," Berger said "They want to stay engaged with things in ways that couldn't even happen five years ago. I think as a game publisher and developer you have to get ahead of that."

Though Berger feels Call of Duty: Elite set the benchmark for upcoming online-social systems, he doesn't believe that they [Activision] can sit back and watch the money flow in. He sees vast improvements coming for Elite and other beloved systems: Hulu+, Netflix, ESPN, and more, which will enhance gamers' overall experience. 

"What we just need to do to continue that growth is to prove that every day there is going to be something new, something interesting and evolve the service on a monthly basis,” Berger added. “So, this kind of service - membership services like Netflix, Xbox Live, Sirius, Hulu or us - it's a game of inches. You constantly grow. It's not like magical things happen, other than the launch of course; after that it's word of mouth and constant new people coming in and them telling their friends, that's how it works. We're no different.”

Do you agree or disagree with Mr. Berger's comments? Let us know your stance on the issue by commenting below. 

Source: [GamesIndustry International]

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