news\ Sep 27, 2011 at 4:18 pm

3DS Launch Sales Fail to Surpass Analysts' Expectations


Nintendo of America President Reggie Fils-Aime reported that the 3DS has managed to sell 400,000 individual units during its launch week in North America. Though the sales are still profitable, the new dual screen handheld failed to meet the expectations of analysts, who believed the portable would sell between 500,000 and 750,000 units. Additionally, previous generation DSi and DSiXL systems outsold the new handheld with an impressive 460,000 units during the same month as the 3DS's launch, though this success can be attributed to the release of Pokemon Black and White.

Nintendo didn't get into specifics, but it seems the 3DS has failed to exceed the launch sales of the original DS when it premiered back in November 2004. That handheld sold 480,000 units during its first month. Nintendo stated that the 3DS sold 100,000 units less, putting it in the 380,000 range.

Again, it's not that these sales figures are shoddy: 380,000 units in North America creates a lot of revenue. But with more competition currently on the market, the impending release of the NGP, and a lack of first-party titles for the 3DS launch window, it's easy to understand why sales would fail to meet expectations. If a stellar release such as The Legend of Zelda: Ocarina of Time 3D or even a Mario game landed on launch day, it's possible that the 3DS would have pushed more units.

Of course, we still have to wait patiently to see what else the Big N has planned for the 3DS. Aside from the upcoming releases of the aforementioned Ocarina of Time 3D and Star Fox 64 3D, it's currently unknown what titles will hit the 3DS this summer. And we can't count out the holiday season, which is sure to bring in a lot of cash for Nintendo, especially if they decide to launch some new games around that time (count on it).

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