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2K Sports Announces NBA 2K10: Anniversary Edition

July 1, 2009

2K Sports Announces NBA 2K10: Anniversary Edition to Commemorate 10 Years of NBA 2K Franchise and 2 Million Units Sold of NBA 2K9

Limited edition game locker, Kobe Bryant figurine and poster, NBA 2K retrospective video and VIP online lobby highlight Anniversary Edition

To celebrate 10 years of the popular NBA 2K franchise, and the milestone of having sold two million units of NBA® 2K9 worldwide, 2K Sports today announced that the NBA® 2K10: Anniversary Edition is planned for release in North America this fall for the Xbox 360® video game and entertainment system from Microsoft and PLAYSTATION®3 computer entertainment system. NBA 2K10: Anniversary Edition will come packaged in a specially designed 2K Sports locker configured for game storage, and include exclusive items featuring 2009 NBA Finals MVP, Kobe Bryant of the Los Angeles Lakers, along with a special commemorative video looking back on 10 years of the NBA 2K franchise and its past cover athletes.

As part of a limited edition offering of only 30,000 copies, each NBA 2K10: Anniversary Edition will be individually numbered for authenticity. Fans can now preorder their copy online and at local retail outlets across the country. Ten lucky fans will have the rare opportunity to find an autographed Kobe Bryant fine-art print, designed by Shepard Fairey’s Studio Number One, which will be hidden and randomly packaged among the different lockers. Gamers with Xbox LIVE® online entertainment network and PlayStation®Network membership will also be able to enjoy special privileges for NBA 2K10: Anniversary Edition, including exclusive access to an online lobby - the Gold Room - where celebrities and other VIP members will go to play, and only players with the Anniversary Edition will be allowed to enter.

NBA 2K10: Anniversary Edition will include:

• NBA 2K10 video game
• 2K Sports’ NBA 2K10 game locker
• 3” Figurine of Kobe Bryant by McFarlane Toys
• 16” x 36” Kobe Bryant poster
• Commemorative NBA 2K 10th anniversary DVD
• Access to the Gold Room, the NBA 2K10 VIP online lobby (accessible only with Xbox LIVE® and PlayStation®Network membership)

“NBA 2K is the premier basketball video game franchise for serious players, deeply rooted in rich and pure authenticity that real hoop heads get, which is why we’ve been the favorite NBA simulation for so long,” said Greg Thomas, senior vice president of sports development for 2K. “We’ve always been very proud of how we engage our fans on a community level, and NBA 2K10: Anniversary Edition is our way of giving back to all those that have supported us along the way.”

Coming this fall, NBA 2K10 is expected to deliver the most realistic, stylistic, and feature-rich simulation experience ever available in the NBA 2K franchise – from gameplay to graphics, presentation and online features. Developed by Visual Concepts, NBA 2K10 is not yet rated by the ESRB and will be available for Xbox 360, PLAYSTATION 3, PlayStation®2 computer entertainment system, PSP® (PlayStation®Portable) system, Wii™ system from Nintendo, and Windows PC. NBA 2K10: Anniversary Edition will be available for Xbox 360 and PLAYSTATION 3. For more information, please visit http://www.2ksports.com/games/nba2k10ae.

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