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2K Games and Gearbox Software Turn the Conventional First-Person Shooter Genre Upside Down with the Release of Borderlands

October 20, 2009

2K Games and Gearbox Software Turn the Conventional First-Person Shooter Genre Upside Down with the Release of Borderlands™

Four-player co-op, 87 bazillion guns, an arresting art style and a dancing robot - What more could you want?

2K Games announced today that Borderlands is now available in North America for the PlayStation 3 and the Xbox 360, and will be available starting October 23 internationally. The Windows PC version will ship in North America and internationally on October 26 and October 30, respectively. Developed by Gearbox Software, Borderlands delivers this year’s most explosive and entertaining role-playing shooter (RPS) by combining the most addictive gaming elements found in action-packed first-person shooters with the deep character development of role-playing games (RPG).

"We are excited by the overwhelmingly positive media response to Borderlands and can’t wait for consumers to see for themselves how it takes the traditional first-person shooter experience and turns it completely upside down," said Christoph Hartmann, president of 2K. "Borderlands is unlike anything else on store shelves. It’s got it all, from single-player to four-player co-op, two-player split-screen, character development that grants players a sense of ownership, and the biggest arsenal ever seen in a first-person shooter.”

Featuring extensive co-op integration that seamlessly blends the single-player and multiplayer experiences, Borderlands allows players to freely join or leave each other’s games at any time for collaborative mayhem or the freedom to choose to play in full single-player mode to experience the world on their own. Borderlands also includes a groundbreaking weapon generation system that offers a near infinite variety of weapons to the player. Borderlands combines these features with addictive non-stop action to form a breakthrough experience that challenges the conventions of modern shooters and RPGs.

More mayhem is set to come for players of Borderlands via The Zombie Island of Dr. Ned, the first in a series of downloadable expansion packs, which is scheduled to arrive for all platforms before the end of the year.

“The Borderlands team at Gearbox has brought together the things we know we love – co-op, skill-based action, character development and millions of guns – in a way we haven’t seen before,” said Randy Pitchford, president of Gearbox Software. “Borderlands is a great shooter that we can play alone or with friends. I think it’s the best video game we’ve ever made and I have never been more excited about a launch.”

As one of this holiday season’s most unique and entertaining titles, Borderlands takes gun lust to a new level by featuring more than 17 million unique weapons. Each weapon has its own combination of manufacturer, specifications and advantages for gamers to wreak havoc on the evils of the wasteland planet of Pandora as they embark on a quest for the elusive Vault. Add Borderlands’ eye-popping and visually compelling art style known as Concept Art Style that combines traditional rendering techniques with hand-drawn textures, and it is easy to see why 2K Games and Gearbox Software have created the must-have game of the year. Additionally, the Windows PC version will support NVIDIA® 3D Vision™, for high resolution, fully immersive 3D gaming.

Borderlands is rated M for Mature by the ESRB. For more information, please visit http://www.borderlandsthegame.com.

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