Microsoft and the National Football League are amping up their partnership with the announcement of NFL Now, a personalized video service that provides football fans who own an Xbox One with NFL news, analysis and highlights — all of which are tailored to your personal interests.
"Users will indicate their favorite team, fantasy players and which videos they like and dislike," the service description reads. "The content stream will dynamically personalize each user’s viewing experience to deliver a customizable news, analysis and highlights offering for NFL fans around the world. Additionally, NFL Now will provide users with access to the deepest vault of on-demand NFL video content available anywhere."
Unlike other services which custom-tailor content based on your favorite team, NFL Now will provide a wide selection of content based on preferences, including NFL Teams, NFL Films, Fantasy, and newly created NFL Network content.
“We are always looking for ways to better serve our fans, and NFL Now will do just that,” said NFL Commissioner Goodell. “Our media strategy has been a key component in the growth and success of the NFL over the past 50 years, and we fully expect NFL Now to be a big part of that initiative in the future.”
NFL Now will be integrated into Xbox and Windows products this summer ahead of the start of the 2014 NFL season.
