OUYA following the mobile strategy with new models every year
At just $99, the OUYA is one of the more affordable home consoles that a gamer can purchase. However, unlike traditional consoles, which typically have five to seven years in their lifecycle, the OUYA will see a new iteration every year.
Speaking to Engadget, OUYA CEO Julie Uhrman confirmed company plans to release a new OUYA every year, "similar to the mobile strategy."
"There will be an OUYA 2 and an OUYA 3," she said. "We'll take advantage of faster, better processors, take advantage of prices falling. So if we can get more than 8GB of Flash in our box, we will."
That's not to say you will be forced to buy a new OUYA every year. Uhrman assured that all games will be backward compatible since they will be "tied to you, the gamer."
The first OUYA, which ended its Kickstarter with $8.6 million pledged, is expected to launch for Kickstarter backers this March. In June, it will hit store shelves of retailers like Amazon, GameStop, Best Buy, and Target. Even at $99, it would take purchasing a new model four years in a row before it equates to the estimated price of the upcoming PS4.
Do you see the annualization of the OUYA as a good or bad move?