SEGA looking to 'further reinforce PC game development' with Relic Entertainment
SEGA has officially announced the acquisition of all shares of THQ Canada Inc., popularly known as Relic Entertainment, and some IPs owned by THQ. Noting the goal to "further reinforce PC game development capabilities in the U.S. and European regions" SEGA CFO John Cheng said the company is "thrilled to have Relic Entertainment join the SEGA family." Well, when you pay $26 million for a company, you better be thrilled.
"The acquisition is a strategic fit and a critical step in growing our business," Cheng added. "They are a well-respected studio with a reputation for making creative and innovative games and we look forward to seeing what great things we can create together over the coming years.”
Relic Entertainment was established in 1997 and acquired by THQ Canada in 2004, at which point THQ Canada became known familiarly as Relic Entertainment. Throughout the years, the studio provided a number of "high quality games" including the Warhammer 40k Dawn of War series. The series has sold more than 7 million copies worldwide, while the Company of Heroes series, a real time strategy game based o nthe modern history of warfare from WWII and beyond, has sold more than 4 million copies worldwide.
SEGA, who already owns three development companies in the U.S. and Europe, is looking to "further advance the provision of various appealing entertainment contents by utilizing THQ Canada’s high-end content development capabilities and accumulated development know-how, and increase SEGA’s presence in the PC online game market."
Are you happy with SEGA's acquisition of Relic Entertainment and said franchises?