Video game news, video game reviews, walkthroughs, video game mods, and game trailers

News

News

Forty percent of gamers who play freemium games pay for extra content

According to the NPD Group, 40% of gamers who play freemium titles spend money on additional in-game content.

The report from Insights into the Freemium Games Market surveyed over 6,000 individuals and found that while women and girls are "significantly more likely" to play free-to-play games, they're less likely than men to pay for extras. Around 38% of the total US population participates in freemium experiences.

More interesting is the figure that states 84% of gamers who try freemium games continue playing them, although males ages 13-34 are tend to break the habit entirely.

"At a minimum, for these [male] gamers a freemium game would provide a different experience, like a snack versus a full meal," said NPD's Anite Frazier, who explained that men are more commonly associated with the core gaming audience and are usually less interested in freemium titles.

Follow @wita on Twitter for tales of superheroes, plumbers in overalls, and literary adventures.

[Gamasutra]

Tags: NPD Group, free-to-play, freemium

Comments
Anonymous User
Comment-loader
Please fill out this captcha to confirm you are human and submit again.