Ubisoft has 'big plans' for the Wii U
Ubisoft is positioning itself to be the leading third party publisher on the Wii U, said Tony Key, senior VP of sales and marketing at Ubisoft.
"Our intention is to be the number one third-party on Wii U, just like we were on Kinect and just like we were on 3DS," boasted Key.
Speaking to Gamasutra, he teased the company's "big plans for Wii U." As Gamasutra notes, Ubisoft's close relationship with Nintendo has provided an advantage on getting early access to key developing tools, giving the publisher/developer a jump on competing third party publishers.
"We've always had a really close relationship with Nintendo, so I'd venture to say that we did have an advantage in getting dev kits earlier than other people," Key said. "I'm not saying we got them earlier than everyone, but I do think we got them early."
"We've always had this affinity for new hardware," he added. "We're always trying to figure out what we would do on that next system. What we're trying to figure out is: What will it probably be? What will the specs probably be?"
"When we finally get a dev kit or some specs from the hardware company, we're hoping that we were right. For example, we were working with cameras long before the Kinect SDK showed up, so we had a lot of ideas already in play already. It let us be very strong on Kinect. ... We've got a lot of real smart technology guys who have a pretty good handle on what can be done and what can't be done."
"If you're lucky, by the time you get a dev kit and by the time you get to launch, you've had a chance to build something good because, generally, by the time the dev kits show up -- between that time and launch -- it's not enough time to make a whole game. You'd better be pretty far along in your ideas before that thing shows up," Key concluded.
So far, it looks like Ubisoft is doing just fine as the company already has a strong list of Ubisoft Wii U launch titles that includes Tom Clancy's Ghost Recon Online, Raving Rabbids, Killer Freaks from Outer Space, and Assassin's Creed III. We recently uncovered some details for the Wii U version of Assassin's Creed III - mainly how the tablet controller will be uniquely used for gameplay.