Report: Over half of U.S. households own a modern console
According to recent report from data-tracking site Nielsen, over half of U.S. households own a modern console. The numbers show that gaming's popularity is at an all time high, and that'll not be slowing down anytime soon:
Today’s Gaming Landscape:
- Over half of households (56 percent) own at least one current generation gaming console as of January 2012, up from 50 percent last year
- There is increasing overlap and competition in the mobile / handheld / tablet gaming space: 66 percent of households with kids age 6-12 that own a Nintendo DS or Sony PSP also have an Apple iOS device
- Android OS gaming peaks among adults 25-34 while iPhone gaming is distributed more evenly across age segments
- Gamers increasingly play across multiple screens: 24 percent play on two or more of a console, a PC or a mobile / tablet device, up from 17 percent in 2009
This generation of consoles have done an excellent job of utilizing applications like Netflix, Twitter, Facebook, and Hulu+, which have certainly attributed to these staggering numbers. We're excited for gaming's future, and for all those now jumping in.