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Sony PS3 Focusing on "Younger Demographic, Family Market" in 2012

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Posted by: Matt Liebl

Over the weekend, SCEE CEO Jim Ryan teased that there is big news coming "at the back end of the year" for the PS3.

When speaking with OPM on the focus of the PS3 moving forward, Ryan responded, "You will probably see us taking the console more towards a slightly younger demographic, more family market."  He did emphasize, however, that the PS3 will not abandon the "core gamer".

"The core gamer will absolutely not be neglected. There’s going to be tons of great stuff for the core gamer but from our own studio, third parties there’s some quite interesting stuff happening in a number of areas which would allow us to open up a market that we accessed pretty successfully on both PS1 and PS3 but haven’t yet got to on PS3.”

The focus on younger markets seems to be linked to the lifecycle and price points of previous PlayStation consoles.

“If you look back at the history on PS1, PS2 the vast majority of the business that we did on both those platforms was done at the sub £129 price points. Now we’ve only got to £199 in the UK a couple of month back so you can see there’s still a lot of PS3’s potentially to be sold.”

You can check out the part of the interview that focuses on the future of the PS3 for the upcoming year below.

Given the recently teased clip of The Last of Us, a PS3-exclusive that's supposedly being revealed at this year's VGAs, it looks like the core gamer will still be getting a good dosage of quality games on the PlayStation 3.

Check out the recently revealed teaser for The Last of Us below.

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