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Call of Duty: Modern Warfare 3 Beating Its Own Records

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Posted by: Andrew Clouther

Activision announced today that Call of Duty: Modern Warfare 3 established an all new five day worldwide sales record.  This new record sits pretty at $775 million.  The record exceeds the record of $650 million set a year ago by Call of Duty: Black Ops and $550 million two years ago by Call of Duty: Modern Warfare 2.  These sales, during the 5-day period, have out sold any theatrical box office, book, or other video games sale.  The Call of Duty franchise is currently exceeding $6 billion in sales.

According to Microsoft, 7 million multiplayer hours were logged the first day of Call of Duty: Modern Warfare 3’s release date – November 8th, 2011.  This is a 19% increase from Call of Duty: Black Ops at 5.9 million hours.

Can Activision continue this trend for its products?  Is each game release a personal challenge to beat last year’s title?  The developer has certainly set a trend in sales, only 2012 will have the answer if it will continue or not.

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