March 20, 2008
Ubisoft
Announces Imagine Rock Star for Nintendo DS
Highly Successful Imagine Video Game Series
for Young Girls Expands
Today Ubisoft announced the newest game to launch
within its highly successful Imagine video game series: Imagine Rock Star. The
Imagine line, part of Ubisoft’s Games for Everyone division, is the first-ever
dedicated brand of video games that allows girls ages 6 to 14 to explore their
favorite interests and hobbies in an interactive and entertaining way.
Since the launch of the new franchise, Imagine
sales have exceeded expectations with more than three million units sold
globally. Following the successful launches of Imagine Figure Skater, Imagine
Fashion Designer, Imagine Animal Doctor, Imagine Master Chef and Imagine Babyz,
Imagine Rock Star is the sixth game in the Imagine line-up and will be available
in June 2008, allowing young players to form their dream band, climb the charts
and become music legends.
"Ubisoft has established itself as the leading
publisher for girls and we are extremely pleased with the success of the first
series of Imagine games,” said Tony Key, senior vice president of marketing and
sales at Ubisoft. "By allowing them to play, create and dream of the
possibilities, Imagine Rock Star strengthens Ubisoft’s position in this category
and provides more DS options for young girl gamers.”
Imagine Rock Star allows players to create a rock
band and select who plays the drums, guitar, bass and piano. Each instrument has
its own unique control using the Nintendo DS stylus. Players have the ability to
customize the look of each band mate in order to become the most stylish
rockers. Players can wirelessly jam with up to four of their friends, perform in
concerts and earn money as the band works its way up the charts to the No. 1
spot to land its dream recording contract.
For more information about Imagine Rock Star and
Imagine games, please visit
http://imagine.us.ubi.com and
www.ubi.com.
