Toy Bots $10,000 Excellent Adventure Debuts Today!

February 16, 2009

Toy Bot’s $10,000 Excellent
Adventure Debuts Today!

Download the Toy Bot Diaries
Series from the App Store for Your Chance to Win

IUGO Mobile Entertainment Inc., a
leading developer and publisher of mobile games, today announced that Toy Bot’s
$10,000 Excellent Adventure has begun. This special promotion for the critically
acclaimed Toy Bot Diaries series will put $10,000 US in the hands of one lucky
winner who completes an in-game challenge among all three Toy Bot Diaries games
on the App Store for the Apple® iPhone™ and iPod® touch.

“The Toy Bot Diaries series has been
a big hit on Apple’s App Store, so we wanted to go the extra mile and give back
to the people who play our games,” said IUGO’s business development executive
Sarah Thomson. “This promotion highlights IUGO’s desire to create a unique, fun
experience for our players.”

In order to be eligible to win, each
participant must collect 25 datapads from each of the three Toy Bot Diaries
games—for a total of 75 datapads. Each player must play all three Toy Bot
Diaries games on one device, and must submit an email address from the same
device for each of the three achievements in order to be considered for the
prizes.

The first place winner of Toy Bot’s
$10,000 Excellent Adventure will be awarded $10,000 US. There will be 10 second
prize winners, each of whom will receive a $100 iTunes gift card and the one
third prize winner will receive a lifetime membership to all published IUGO
iPhone and iPod touch games, free of charge.

Toy Bot’s $10,000 Excellent
Adventure ends on March 16, 2009 and is for IUGO’s critically acclaimed Toy Bot
Diaries series, which is available exclusively on the Apple iPhone and iPod
touch. Additional information regarding Toy Bot’s $10,000 Excellent Adventure is
available at www.iugome.com

Toy Bot Diaries is suitable for all
ages, and utilizes the iPhone and iPod touch accelerometer and touch controls in
a very natural way — making it a win for all skill and experience levels.