October 16, 2007
Second Lifers Now Get The Cash
Alternative
Residents of Second Life can now
become cash buyers for land and property in their virtual world.
By stepping up to the Ukash
terminals located in the Bulido Money Service outlets in the phenomenally
successful virtual world, the millions of Second Lifer residents can now use
Ukash cash vouchers to get Linden Dollars, the official Second life currency.
Cash consumers, and those without
credit cards or with concerns about providing their financial details online,
get Ukash vouchers from thousands of convenient locations across Europe.
"Ukash transactions are growing
across Europe because of the convenience and security it provides to those who
wish to spend cash online, so it’s natural to offer the same benefits to those
who wish to transact within Second Life," says Mark Chirnside, Chief Executive
Officer at Ukash.
"Over $6 million were traded at
LindeX, Second Life’s currency exchange during the second quarter of 2007, and
nearly 100m (1) residents of the virtual world have premium membership that
allows them to buy and sell land within Second Life so there’s a new and booming
economy that we’re pleased to be opening up to the cash consumer," added Mark
Chirnside.
The transaction is completed in real
time, putting Linden Dollars into the resident’s account immediately. Residents
can also make return visits to the Bulido website to get Linden Dollars without
needing to be logged into Second Life, adding even more convenience to the Ukash
and Second Life experience.
The Bulido Money Service is designed
and operated by Crafty Studios Games Development GmbH of Pöttsching, Austria.
"We know that there are millions of
Second Life residents unable to participate fully in the virtual economy as they
can’t get Linden Dollars so working with Bulido to provide a convenient and
secure cash payment method will open up new opportunities to these currently
excluded consumers," concludes Mark Chirnside.
Consumers can get Ukash from payment
terminals found in newsagents, grocery stores, post offices and petrol
forecourts across the UK, Ireland, Spain, Germany and The Netherlands. Ukash is
also available online and via banks in these countries and a further 15 across
Europe. There are no fees charged to get Ukash, meaning consumers can use the
full amount of their Ukash when spending online.
(1) Second Life Economic Statistics
October 2007
