February 13, 2007
Ratchet & Clank: Size Matters
Explodes Onto the PSP System
The Dynamic Duo From the
Best-Selling Ratchet & Clank Franchise Star in Their First Portable Adventure
Sony Computer Entertainment America
Inc. announced today the release of Ratchet & Clank: Size Matters, an all-new
sci-fi adventure designed exclusively for the PSP system. Developed by High
Impact Games, Ratchet and Clank make their PSP debut in the latest installment
in the multimillion-selling series. Returning to the franchise’s roots with
classic Ratchet & Clank gameplay, Ratchet & Clank: Size Matters features
everything fans have come to expect from the series with explosive weaponry, an
immersive storyline and action-packed online gaming.
"We are excited to be bringing one
of the most successful franchises on the PlayStation 2 to the PSP and provide
millions of PlayStation fans with a high quality, on-the-go Ratchet & Clank
experience," said Frank Simon, producer, product development, Sony Computer
Entertainment America. "Although Ratchet & Clank: Size Matters is completely
new, it stays true to what has made the franchise a huge success — the unique
weapons, humor, characters, style and engaging storyline."
Ratchet & Clank: Size Matters takes
place after the events of Ratchet: Deadlocked where players will find Ratchet
and Clank taking a much needed vacation. While relaxing, they are approached by
a young girl named Luna, who is working on a school report on heroes. Soon
afterwards, Luna is kidnapped by a group of mysterious robots. Ratchet and Clank
set out to rescue her only to discover a much bigger galactic adventure than
they’d anticipated.
Ratchet & Clank: Size Matters raises
the bar on portable gaming by delivering a console-like experience on a handheld
system, with smooth controls, visually-stunning graphics and all-new vibrant
worlds specifically designed for the PSP. Building on the franchise’s reputation
for innovative weaponry, High Impact Games utilizes the power of the PSP to
deliver explosive destruction-wielding weapons made famous in previous Ratchet &
Clank games. In addition to new weapons and gadgets, including the Bee Mine
Glove, Acid Bomb, Laser Tracer and Sprout-o-Matic, Ratchet & Clank: Size Matters
reintroduces fan favorites such as the Blitz Cannon, Agents of Doom and Shrink
Ray.
Ratchet’s brainy robotic sidekick,
Clank, is back as a playable character with all-new gameplay. When taking on the
role of Clank, players will be able to control the gadgebots, pilot super-sized
robotic torsos and engage in space combat missions as Giant Clank. For those
looking for a challenge outside of the single-player adventure, Ratchet & Clank:
Size Matters features intense, fast-paced multiplayer wireless gaming.
Supporting both Ad-hoc and Infrastructure play, up to four players will have the
option to start a game with their friends nearby, or take on other gamers around
the country. Ratchet & Clank: Size Matters incorporates several of the classic
multiplayer modes such as Death Match, Team Death Match, Capture the Flag, as
well as a new unconventional mode called Iron Lombax. Iron Lombax is an
objective-based mode where players are teamed-up to complete different tasks
before their opponents.
Ratchet & Clank: Size Matters is
receiving full marketing support in the following categories to extend consumer
awareness for the franchise’s debut on the PSP.
National Broadcast/Cable Advertising
Campaign The television campaign for Ratchet & Clank: Size Matters kicked off
the week of 2/05 with a campaign airing on national networks. The spots will run
in various time slots on broadcast, cable and syndicated programming continuing
through the first week of March. A total of two different executions will air on
targeted programming with spots on networks including ABC, BET, Comedy Central,
ESPN Classic, MTVU, DirecTV, ESPN, FOX, Fuel, G4, MGM Syndication, Fuse, MTV,
NBC, Sci Fi, TBS, Adult Swim, TNN, TNT, Tribune Syndication, USA, and VH-1.
National Online/Outdoor Advertising
Campaign To support the mainstream and fan base appeal of Ratchet & Clank: Size
Matters, an aggressive online advertising campaign will include over 50 million
impressions on gaming, entertainment and action sites such as IGN.com , 1up.com
, AdultSwim.com , Comedy Central Motherload, CollegeHumor.com , Heavy.com ,
Penny-Arcade.com and more. In addition, a four-week outdoor campaign will begin
in early March in the markets of New York City, Los Angeles, Boston, Chicago and
San Francisco.
