Hello Kitty Online announces Founders’ Beta

September 12, 2008

HELLO KITTY ONLINE ANNOUNCES
FOUNDERS’ BETA Wanted: Founders for the world’s cutest MMORPG

Sanrio Digital
www.sanriodigital.com 
announced today that Hello Kitty Online will begin an exclusive Founders’ Beta
on October 8, 2008. The Founders’ Beta will allow a limited number of users to
play the official Hello Kitty MMORPG ahead of launch while receiving Founder
benefits and participating in special in-game events.

Hello Kitty Online

www.hellokittyonline.com
  is a free-to-play Massively Multiplayer
Online Role-Playing Game (MMORPG) based on Sanrio’s famous characters. The game
transports players into the cute and cuddly world of Sanrio Land, where players
will meet and interact with over a hundred Sanrio characters, including Hello
Kitty, Badtz-Maru, Keroppi, Dear Daniel, My Melody, Pochacco, Cinnamoroll, and
many others.

Hello Kitty Online boasts several
new additions and improvements since the Closed Beta version, and the Founder’s
Beta will feature a new game client with an improved interface, improved
graphics and special effects, new monsters, new maps, new items, and the opening
of London and Paris. The Founders’ Beta will also introduce gameplay changes
such as new skills, new pet systems and team-play oriented enhancements.

20,000 Founder accounts will be
issued on a first-come first-served basis. Players who wish to become Hello
Kitty Online Founders are required to sign up on SanrioTown
www.SanrioTown.com 
and use the SanrioTown email system to send a blank message to
[email protected]
Only emails originating from SanrioTown will qualify.

Hello Kitty Online is fully
integrated with SanrioTown
www.sanriotown.com
and offers several features of the popular community
site, including:

  • Fully developed email system
    available in-game

  • Players can create, post and view
    blogs from inside the game

  • Upload, share and view videos
    in-game

  • Social networking options –
    Multiplayer mini games with ranking system