Hellgate: London Unleashed Today

October 31, 2007

IT’S HELLGATE HALLOWEEN! EA AND
NAMCO BANDAI GAMES UNLEASH HELLGATE: LONDON AT RETAILERS TODAY

Forget Trick-or-Treating Because the
Hellgate is Officially Open

Remember the dead, but fight for the living!
Electronic Arts Inc. and NAMCO BANDAI Games America Inc. today announced that
Hellgate™: London, the first title from Flagship Studios and one of the most
anticipated PC games of the year, is now available at retail outlets in North
America and Europe1. Combining the depth and addictive gameplay of traditional
role-playing games with the visceral action of first-person shooters, the
long-awaited action RPG from the creators of the global blockbuster Diablo
franchise is poised to keep gamers hacking-and-slashing for many Halloweens to
come.

“Today marks a major milestone for Flagship
Studios,” said Bill Roper, CEO of Flagship Studios. “The greatest thrill any
developer can have is to see their game actually in a player’s hands. We’ve put
our all into making Hellgate: London a great gaming experience, and now we’re
able to share what has been a huge part of the past four years of our lives with
our friends, family, and the world.”

“The core of the EA Partners program is
utilizing our strengths as a publishing organization to help world-class
independent development studios like Flagship bring their games to market
globally,” said David DeMartini, Vice President and Global General Manager, EA
Partners. “Hellgate: London is a great achievement and we are excited to have
had the opportunity to work with Flagship and NAMCO BANDAI in delivering a
breakthrough action RPG.”

It’s 2038 and London lies in ruins, overrun
by hordes of terrifying demons. Players begin their mission to save the
once-great city by creating a hero, choosing among six character classes
featuring distinct gameplay styles. Hellgate: London offers gamers a deep
storyline campaign with over 35 hours of gameplay that is infinitely re-playable
because of the game’s dynamically generated levels and random items, enemies and
events. Hellgate’s robust, flexible skill and spell system, highly customizable
appearances, and a massive variety of equipment ensures each player’s experience
will be unique.

While some may prefer to save humanity on
their own offline, gamers will also be able to fight online*, joining up with
other survivors in a secure, client-server environment and playing through the
entire story-driven campaign for free. For those players who want to extend
their Hellgate: London experience, Flagship is offering an optional subscription
service for $9.99/month2 which will give players access to tremendous amounts of
ongoing content in the form of quests, character classes, demons, items, etc.

Hellgate: London has been rated M for Mature
(Violence, Blood and Gore, Mild Language) by the ESRB.  For more
information about Hellgate: London check out the game’s official website at
www.hellgatelondon.com

* Internet connection required.

1 In store dates vary by country
and retail location. All stores will be in stock by November 2nd.

2 Pricing for the optional
subscription service is ç9.99/month in Europe and 7.99/month in the United
Kingdom.