EA SPORTS Predicts New Orleans Saints Win Super Bowl XLIV

February 3, 2010

EA SPORTS Predicts New Orleans
Saints Win Super Bowl XLIV

EA SPORTS and Xbox 360 kick off
Super Bowl weekend with exclusive Game with Fame and Madden NFL 10 match with
Cincinnati Bengals’ Chad Ochocinco

Who Dat! The New Orleans Saints pull
the upset and march to a victory over the Indianapolis Colts with a score of
35-31 at Super Bowl XLIV, according to the official Electronic Arts simulation
run by the award-winning Madden NFL 10 on Xbox 360. The first three quarters
display the offensive fireworks that both teams have become known for, with the
Colts leading 24-21. A nail biting fourth quarter begins with a big play,
courtesy of the Saints’ special teams, when Reggie Bush returns a punt for a
42-yard touchdown. However, with minutes left in the game the duo of Joseph
Addai and Peyton Manning put the Colts back on top with a go-ahead touchdown
pass. With the game hanging in the balance, Drew Brees hits David Thomas for an
11-yard touchdown and the game winning score. Drew Brees takes home MVP honors
as the Saints earn their first Super Bowl Championship title in franchises 46
year history.

Utilizing each team’s current roster
and the latest player statistics, Madden NFL 10 was able to accurately predict
the outcome of both the NFC and AFC Championship games within a margin of three
points for each game. EA SPORTS utilized this same simulation formula to predict
the outcome of Super Bowl XLIII (Pittsburgh Steelers vs. Arizona Cardinals) with
unprecedented accuracy – down to the final score and individual player
statistics. EA SPORTS has correctly predicted the Super Bowl winner for five out
of the last six years, since the official Madden NFL Super Bowl simulation began
in 2004.

Super Bowl XLIV kicks off Sunday,
February 7 in South Florida, and as a part of the Super Bowl week festivities,
Xbox 360 and EA SPORTS will give Madden fans at home a rare opportunity to
participate in the electrifying action. On Thursday, February 4 Cincinnati
Bengals’ Chad Ochocinco, self- proclaimed King of Madden (gamertag: Ochocinco
MBGwF) will face off against fans on Madden NFL 10 as part of the latest Xbox
LIVE online entertainment network Game with Fame session. Be sure to keep an eye
out for the session on Xbox LIVE at 6:00 p.m. EST (3:00 p.m. PST) for your
chance to battle one of the biggest personalities in football to earn ultimate
Madden NFL 10 bragging rights.

Following the Game with Fame matchup,
Xbox 360 and EA SPORTS will host the 16th annual Madden Bowl, the only official
Madden tournament featuring some of the NFL’s brightest stars.. Chad Ochocinco
(Cincinnati Bengals), Chris Johnson (Tennessee Titans), Maurice Jones-Drew
(Jacksonville Jaguars), Jared Allen (Minnesota Vikings), Andre Johnson (Houston
Texans), Patrick Willis (San Francisco 49ers), Miles Austin (Dallas Cowboys) and
more who will go head-to-head in Madden NFL 10 on Xbox 360 in an eight-player,
single elimination tournament. Who will walk away with the coveted EA SPORTS
Madden Bowl Cup? Stay tuned to Xbox LIVE for exclusive coverage from the event.