EA Showcases Top Titles At Leipzig Games Convention

August 23, 2007

EA SHOWCASES TOP TITLES AT
LEIPZIG GAMES CONVENTION AND UNVEILS FIFA 08 ON THE PLAYSTATION 3

Innovations in Consumer Favorites
Along With New EA Properties Showcased from August 22-26, 2007

Electronic Arts Inc., brings a
showcase of premier titles this week to the Leipzig Games Convention. EA’s line
up reflects the priorities of the company’s four Labels – EA SPORTS™, EA Games,
EA Casual Entertainment and The Sims™. The EA titles demonstrate game play
innovation in core franchises on the Xbox 360™ videogame and entertainment
system and the PLAYSTATION®3 computer entertainment system along with new
categories of accessible games for more casual players on mobile phones,
handheld devices and the Wii™ from Nintendo.

“We have the most exciting line up
in our history, with more than ten new game properties launching this year along
with consumers’ most-loved favorites,” said Gerhard Florin, Executive Vice
President of International Publishing. “Europe represents a significant growth
market in the next cycle, and highly anticipated titles like FIFA 08, Need for
Speed Pro Street, Crysis and Medal of Honor Airborne, along with new offerings
like Boogie, The Simpsons, Skate and Rock Band are set to bring players more
choice and fun than ever before.”

At a press briefing today, EA
unveiled EA SPORTS’ FIFA 08 for the PLAYSTATION 3. The game delivers a football
experience that matches the authenticity, finesse and beauty of the real-world
sport. The FIFA 08 next-gen gameplay engine, built to maximize the power of Xbox
360 and PLAYSTATION 3 consoles, delivers animations and ball control so
responsive players feel like they are on the pitch. FIFA 08 is the first
football experience on the PLAYSTATION 3 in Europe this year.

FIFA Street 3, in development at EA
Canada for next generation consoles, will be shown in select behind closed doors
sessions.

The Leipzig Games Convention runs
from August 22-26, 2007.

EA titles at the Games Convention
include :

Army of Two™

Never go into battle alone! The
deadliest two-man private military outfit a government can buy is hitting retail
shelves this winter. Delivering a groundbreaking strategic 3rd person co-op
shooter unparalleled in the action genre, EA Montreal’s ARMY OF TWO focuses on
gameplay centered around TWO man missions, TWO man strategies, TWO man tactics
and a TWO man advantage. The breakthrough gameplay in ARMY OF TWO, with a live
or adaptive AI partner, enables you to take advantage of two-man strategies like
customizable weapons, vehicles, and tactical shooting. ARMY OF TWO is launching
this winter on the PLAYSTATION3 computer entertainment system and the Xbox 360™
videogame and entertainment system.

Battlefield: Bad Company™

Throw out the rules of engagement!
Battlefield: Bad Company™ puts gamers behind enemy lines with a squad of
renegade soldiers who risk it all on a personal quest for gold. Featuring a
deep, cinematic single-player experience loaded with adventure and attitude, the
game delivers the series’ trademark sandbox gameplay in a universe where nearly
everything is destructible. Can’t find a door to enter a building? Make one! Use
destruction tactically to tackle your objectives, your way. Battlefield: Bad
Company™ also features a compelling new multiplayer experience for up to 24
players online, using destruction as a core game play mechanic. The game is
built from the ground-up for next-generation consoles (Xbox 360 and PLAYSTATION
3), using EA Digital Illusions’ bleeding-edge Frostbite™ game engine. Coming
2008.

Boogie™

Shake it. Sing it. Create it. This
summer, gamers will dance, sing and create music videos with this ultimate
videogame party package that get players off their couch and playing to a new
beat. Not only will gamers be belting out their favorite tunes or dancing to hit
songs made popular by bands like The Jackson 5, Britney Spears and Red Hot Chili
Peppers, players can capture their best dance moves, record their own voice and
make music videos using the intuitive video music creator. Boogie shipped
earlier this month for the Wii in North America and it will ship August 24, 2007
in Europe.

Burnout Paradise™

Reborn for the next generation of
consoles, Burnout Paradise takes its unique mix of speed, fun and excitement
into the open world. With groundbreaking technology and gameplay innovations
such as Free Burning and Mugshots, it will smash racing conventions and turn the
Driving Category on its head. Next generation technology has enabled an
unprecedented level of crash deformation allowing you to experience the most
explosive pile-ups in the series’ history. Burnout Paradise delivers the fastest
and most enjoyable racing experience ever seen.

Command & Conquer ™3: Kane’s
Wrath

In the name of Kane! The Command &
Conquer™ series continues to thrive with Command & Conquer™ 3: Kane’s Wrath. As
the expansion pack to the critically-acclaimed and fan favorite, Command &
Conquer 3 Tiberium Wars™, this Real-time Strategy (RTS) game returns to the
Tiberium Universe with Kane at the center of an epic new single player campaign.
Command & Conquer 3: Kane’s Wrath features a new strategic layer to gameplay
that allows players to establish bases, build customized armies, and attack
their enemies on a global scale – and then dive into the frenzied tactical
combat where their skills as a commander will make the difference in battle. The
game also introduces six new sub-factions and a wealth of new units, structures,
and powers to the armies of the Global Defense Initiative, the Brotherhood of
Nod, and the enigmatic alien Scrin. The Xbox 360™ version of Command & Conquer
3: Kane’s Wrath will debut a revolutionary new radial interface designed
specifically for console gamers. Taking RTS controls to a whole new level,
players will utilize the command stick to build, deploy, and attack. Command &
Conquer 3: Kane’s Wrath will ship in Spring 2008 for PC and the Xbox 360 system.

Crysis™

Get ready to break out your
Nanosuits. From Crytek, the award-winning developers of Far Cry, comes one of
the year’s most anticipated PC games and first person shooters, Crysis. Powered
by Crytek’s CryENGINE(TM) 2, Crysis is a technical achievement featuring
stunning visuals, cunning gameplay and an epic storyline. A mysterious artifact
found on an island in the South China Sea leads to a power struggle between the
US and North Korea. An elite squad of Special Forces operatives is sent on what
turns out to be more than just a standard search and rescue mission when it is
discovered the artifact is a Trojan Horse for a massive alien invasion. Both
global super powers will have to unite to battle this mysterious, menacing
threat amidst a dynamic, ever-changing environment including frightening zero
gravity conditions. To defeat the aliens, players will have to change their
tactics on the fly, fully utilizing a revolutionary Nanosuit that enhances their
ability to use strength, speed, armor or cloak to their advantage, and an
arsenal of highly customizable weaponry. The planet’s fate will be determined by
your ability to adapt to survive. Crysis is slated to ship for the PC in
November 2007.

EA Mobile™

EA Mobile will be showing a range of
games including EA SPORTS FIFA 08, Medal of Honor Airborne™, Skate and The
Simpsons™: Minutes to Meltdown.

EA Playground™

Rain or shine, the fun doesn’t have
to stop! EA Playground captures the exuberance and nostalgia of your
neighbourhood playground, turning your gaming space into an arena of interactive
fun with immersive activities designed for kids, and the kid inside all of us.
This is the definitive all-ages video game. Kids can bring the excitement of the
playground home, and parents or even grandparents can re-experience their
childhood thrills. EA Playground is your playground favorites smartly delivered
on the Wii and Nintendo DS™. Every game is easy to pick-up-and-play and uniquely
capitalizes on the control mechanics of each platform. EA Playground is
scheduled to ship this Fall.

FIFA 08

FIFA 08 for the Xbox 360 and
PLAYSTATION3 systems challenges players to master the skills required to play
like a pro football player. Fans around the world can experience the same highs
and lows of real-world players and tackle the challenges they face on a daily
basis. FIFA 08 puts you on the pitch to defy the odds, perfect your skills,
elevate your game and rise up to win glory for your club.

FIFA 08 cover athlete Ronaldinho,
one of the most talented and recognizable athletes in the world, will become the
first professional football player to appear as a customized character in FIFA
08 exclusively for the Wii, The game’s revolutionary FreeMotion™ controls help
level the playing field for all players and turns FIFA 08 on Wii into a
physical, social activity. It also provides gamers with a truly authentic
football experience with more control than ever before. It’s easy to pick-up and
play and with the in-game Football Academy you can learn basic and advanced
controls in more than 30 interactive tutorials. Each lesson teaches you how to
master the FreeMotion controls and perform all the necessary movements to
dominate on the pitch.

Also on display are FIFA 08 for PC,
PlayStation 2, PlayStation Portable (PSP®) system and Nintendo DS.

FIFA MANAGER 08

Which line-up is best for the next
opponent? Should I upgrade the stadium, or would it be better to invest in the
team? Should I let the scout check out a player for another week, or sign him
immediately? From the 2nd November 2007 on, football fans and amateur coaches
will be able to delve into these issues in more depth than ever before. The
computer game FIFA MANAGER 08 by EA SPORTS gives PC players the opportunity to
lead their favourite club to international success, found their own club, or
even become a national team manager. Players can manage almost every aspect of a
club, from player transfers, stadium upgrading, dressing room chemistry and
coaching, to the line-up of the team.

FIFA MANAGER 08 contains the
licensed, original coats of arms and data of clubs from 20 different countries.
Each player contained in the game is individually rated using a scale of 43
skills. In all, 52 leagues with the original players are included in the game.

Hellgate: London™

It’s 2038 and London has been
decimated by hordes of horrifying demons. You are the only thing standing
between them and the extinction of mankind. Developed by Flagship Studios, the
core team behind the global blockbuster Diablo series, comes Hellgate: London,
the next benchmark for the action RPG genre. Combining classic hack-and-slash
gameplay with first-person shooter and MMO elements, Hellgate provides gamers
with a deep, story-driven experience that is infinitely replayable due to
dynamic, randomly generated levels and instances. With six distinct character
classes that suit different play styles, highly customizable appearances,
massive quantities of randomly generated equipment and a robust skill system,
players will truly be able to create their own unique hero they can use to fight
alone or online. And for those who want to continue the extermination of the
demon threat, Flagship will offer ongoing content to subscribers including
everything from new character classes, demon types, quests and more. Hellgate:
London will ship this Halloween exclusively for the PC.

Medal of Honor Airborne™

Medal of Honor Airborne is set to
redefine the series and will change the way shooters are played. For the first
time in a first person shooter, players airdrop into combat and land anywhere in
an open battlefield. Conflict on the ground offers unprecedented tactical choice
in vertical, open battlefields with a wealth of attack routes and flanking
opportunities. Medal of Honor Airborne is the newest instalment in EA’s
critically acclaimed Medal of Honor™ franchise, credited with pioneering the
WWII FPS genre when it debuted in 1999. Developed at EA Los Angeles under the
EA™ brand, Medal of Honor Airborne will be available September 4, 2007 for the
Xbox 360 system and PC and in November for the PLAYSTATION 3 computer
entertainment system.

Mercenaries 2: World in Flames ™

When a power-hungry tyrant messes
with Venezuela’s oil supply he sparks an invasion that turns the country into a
warzone. But for you, international crisis is all upside: You are a mercenary,
and you profit from chaos. Mercenaries 2: World in Flames features a slew of
potential clients, all willing to pay you to do their dirty work. These are
world powers with deep pockets, deep grudges, and enough arms and ammo to start
World War III. Everyone will try and screw you, given the chance. They think
they can get away with it, but they don’t know rule #1 for mercenaries:
EVERYBODY PAYS. Mercenaries 2: World in Flames is developed by Pandemic Studios.

MySims™

MySims, the first game in a
revolutionary new line from the developers of the The Sims Label, allows players
to build a town, grow a community and discover a world of their own! Designed
especially for the Wii and Nintendo DS platforms, MySims introduces a charming
cast of whimsical characters while delivering the creative, customizable and
classic open-ended gameplay that has enchanted Sims players worldwide. Players
begin by creating their own toy-like Sim that reflects their personal style and
attitudes. From pig-tails and baseball caps to dreadlocks and Mohawks, the
options are endless and the style is unlike any Sims game to date. By creating
and customizing unique buildings constructed of blocks that are collected by the
player, each experience is one-of-a-kind!

Need for Speed™ ProStreet

Compete at the highest level of
street racing with Need for Speed ProStreet. It’s no longer good enough to
simply rule your local neighborhood you need to dominate on a global stage.
Build the ultimate battle machine, take it to multi-disciplinary showdowns and
pit your skills and reputation against the world’s best street racers. This is
your chance to prove that you have what it takes to be crowned the next Street
King. Need for Speed ProStreet is your ultimate taste of the chaos and unbridled
adrenaline of street racing. Every dent, every scratch and every crumpled body
panel is a battle scar, proof of your commitment and competitive mettle. The
atmosphere is electric — complete with energetic crowds, photo-realistic cars
and billowing smoke — all designed to embody the pressure and intensity of the
gladiatorial challenge known as Show Down. Need for Speed ProStreet is the
realization of the raw power, visceral aggression and intense rivalry that
embodies street racing culture. Need for Speed ProStreet races into stores
October 31, 2007.

Rock Band™

Rock Band is an all-new platform for
music fans and gamers to interact with music like never before, challenging
users to master the lead/bass guitar, drums, and vocals as solo artists or
cooperatively as part of their own band. Built on unprecedented deals with the
world’s biggest record labels and music publishers, the music featured in Rock
Band will span all genres of rock and will include many of the master recordings
from the greatest songs and artists of all time. Rock Band is developed by
Harmonix, published by MTV Games, distributed by EA Partners and will be
available for the Xbox 360 and PLAYSTATION 3 systems.

The Sims™ 2 Bon Voyage

The Sims 2 Bon Voyage allows players
to send their Sims off on grand adventures in exotic locales. Each environment
is complete with its own culture, cuisine, customs and collectibles. Whether
camping along rustic mountaintops, meditating in pristine Zen gardens in the Far
East, or building towering sand castles on the beautiful beaches of a tropical
island, your Sims will experience new activities to relax and rejuvenate them.
Each of the three vacation destinations offer a chance for your Sims to expand
their cultural horizons; after meeting the local residents, your Sims will learn
their customs, then even teach these customs to their friends when they return
home! Whisk your Sims away from their everyday routines, and transform them from
bumbling tourists to savvy international travelers. Send them packing for the
trip of a lifetime.

The Sims 2 Castaway

The Sims 2 Castaway, a brand new
game from The Sims Label challenges your Sims to survive and prosper on an
uncharted tropical island. Available on the Wii, Nintendo DS, the PlayStation 2
and the PSP® this Fall, the journey in The Sims 2 Castaway begins when your Sims
are washed ashore and must overcome the forces of nature, craft tools for
survival, and explore their surroundings to unravel the island’s mysteries.
They’ll learn to build a life from scratch in an undiscovered paradise while
unearthing clues that will lead them back to civilization. By discovering the
many useful treasures and ancient mysteries hidden deep within a diverse jungle,
your Sims will discover all the things a tropical island has to offer, including
plants, fruits, wildlife and more! From tattered clothing to sunburned skin,
your Sims will change as they take on the many challenges of tropical island
life and learn to survive in style. Other titles from The Sims Label at E3
include MySims (Wii, Nintendo DS) and SimCity™ Societies (PC).

SimCity™ DS

Build, manage and play on the go, as
the quintessential city simulation arrives on Nintendo DS! Be the Mayor, call
the shots and manage every aspect of life in your new town.

Pick one of eight fictional cities
or create your own then get ready to modify, manage and grow your new domain.
Thanks to user-friendly Nintendo DS stylus and Touch Screen controls, running a
successful, bustling metropolis is easier than ever.

Whether you’re tackling daily
challenges, from planning to pollution, or dealing with natural disasters, help
is always at hand from your dedicated team of in-game Advisors. With their tips
to guide you, make the right decisions to shape the future success of your city
– and the happiness of its citizens.

SimCity™ Societies

The return of one of PC gaming’s
most popular series — SimCity — is back! SimCity Societies is in development
and is scheduled to hit retail stores this holiday season. Featuring an all-new,
revolutionary feature set, SimCity Societies allows players to construct not
only the cities they desire, but create their cultures, societal behaviors and
environments as well. Build an artistic city, haunted town, green city,
spiritual community or most any society you want! Using the accessible,
innovative and versatile city-builder, players can create their own kind of city
in SimCity Societies. Players start by choosing from a variety of more than 350
building types, each of which allows them to combine, connect and re-arrange
structures freely. As each city evolves, players will be able to unlock new
buildings that can help advance — or regress — their society. SimCity
Societies is coming out Holiday 2007.

The Simpsons™ Game

THE SIMPSONS Game features a
hilarious, sprawling, and mind-busting storyline crafted by the TV show’s Emmy
Award-winning writers. The action-comedy will also feature the full cast of
voice actors from the TV show who will reprise their roles for the game. In THE
SIMPSONS Game, Homer, Marge, Bart, and Lisa use exciting, all-new powers to save
the world from rising chaos. To help the Simpsons, gamers at home must journey
through all of Springfield (as well as vast worlds beyond!), vanquish an amazing
array of villains, and fight their way through parodies of popular games.

SKATE

SKATE is the closest thing to
skateboarding without actually putting your feet on a board. With innovative
Flickit controls that take advantage of the dual analog sticks, SKATE delivers
an authentic boarding experience like no other videogame. Players will explore,
find and skate the best spots in the fictitious city of San Vanelona. This
enormous environment will provide gamers with hours and hours of skating bliss.
Players can skate it their way; from finding and owning the hottest spots in the
city to downhill racing to entering big contest including the X Games. Players
will meet and skate with legends like Danny Way and Mark Gonzales as well as
up-and-coming pros including Chris Cole and P.J. Ladd. Along the way, players
can capture video footage of their skate sessions at any time to share or brag
with their friends across the country via the game’s innovative skate reel
feature. Without footage, it’s fiction. SKATE is shipping in September for the
Xbox 360 and October on PLAYSTATION 3.

Smarty Pants™

How smart are you? Do you know more
than your Grandma about world history? Does your little sister know more than
your Dad about sports? Find out this holiday when Smarty Pants, the first Wii™
trivia game ships to stores nationwide. From the EA Casual Entertainment label,
Smarty Pants finally levels the playing field for people of all ages, allowing
simultaneous play using age-targeted trivia plus action-based gestures, making
it a truly trans-generational game made exclusively for the Wii. Tailoring
questions to the contestant’s age, gamers from eight to eighty can join in on
the fun all at the same time. Every player’s answer is tracked, and the game
automatically adjusts the difficulty level to provide continuous stimulation and
interactive challenges that are age appropriate. Exciting Wii gestures make
everything a game, from spinning the category wheel and tug-of-wars over correct
answers, to "dance-offs" for additional points. Smarty Pants boasts multiple
game modes including a family mode, a single team race against time and a
rapid-fire competitive mode perfect for groups of friends. With both competitive
and collaborative game modes and 20,000 questions in multiple categories, the
fun is virtually endless!

Spore™

Spore takes you on an epic journey
from the origin and evolution of life through the development of civilization
and technology and eventually into the outer reaches of space. Create your own
creature and personalize it exactly as you want by adding and shaping parts like
legs, mouths, tails and its own custom color pattern. Create something realistic
or fantastic. Your choices determine your creature’s fate – will it be a lover
or a fighter, will it succeed or will it be wiped out? Guide its development and
create a tribe of followers and then whole cities. Along the way, choose whether
to be nice or play rough when you encounter other creatures or societies. Then
on the final step in your creature’s development, take off into space for an
exciting voyage of exploration and discovery, meeting alien civilizations and
attacking or allying with them as you pursue a variety of missions.

The Orange Box

The Orange Box delivers five
innovative action games from Valve — creators of the blockbuster Half Life
franchise, in one box. The Orange Box includes Half Life® 2: Episode Two,
Portal™ and Team Fortress® 2 in addition to full versions of award-winning Half
Life 2 and Half Life 2: Episode One for the most complete first-person action
experience anywhere. The Orange Box will be available for Xbox 360, PLAYSTATION
3 and PC in October 2007.

Warhammer® Online: Age of
Reckoning™ (WAR)

War is everywhere in Warhammer
Online: Age of Reckoning, the new MMORPG from the creators of Dark Age of
Camelot™! Based on Games Workshop’s popular Warhammer® fantasy war game, WAR
features next generation Realm vs. Realm™ (RvR) game play that will immerse
players in a world of perpetual conflict. Declare allegiance to the Armies of
Destruction and become a savage Greenskin, corrupt Dark Elf, or marauding human
worshipper of Chaos. Or side with the Armies of Order as an obstinate Dwarf,
noble High Elf, or loyal human soldier of the Empire. Then plunge into the dark
and forbidding fantasy realm of Warhammer to defend your homeland, invade
opposing realms, and ultimately sack the capital cities of your bitter rivals.
For the first time ever, players can also engage in Public Quests™; community
driven, multi-stage Player vs Environment (PvE) quests that help advance the
game’s story and allow all allied players within a certain location to join
forces against overwhelming odds. In WAR, every aspect of the game – every
quest, every encounter, every battle, and every player – can turn the tide of
the war. Drawing from a quarter century of highly detailed source material,
Warhammer Online: Age of Reckoning brings Games Workshop’s fantasy world to life
like never before, allowing players to create characters destined for great
deeds and glory on the field of battle.