EA’s Madden NFL 09 Hits Stores Today, Marking 20th Anniversary

August 12, 2008

EA’s
madden NFL 09 HITS STORES TODAY, marking 20th anniversary

New Brett Favre Packaging and
Rosters Now Available Online for Best Sports Game of E3

Electronic Arts Inc. announced today
that Madden NFL 09 is available in retail stores across North America. Recently
named Best Sports Game of E3 in the official “Game Critics Best of Show Awards”,
Madden NFL 09 celebrates the 20th anniversary of the best-selling franchise and
is the First Sports Game That Adapts To You while introducing more than 85 new
features and enhancements.

Whether you are a seasoned veteran,
or a franchise rookie, Madden NFL 09 will continuously assess your skills and
adjust the gameplay to keep the experience both fun and challenging, all while
training gamers to become better Madden players. Madden NFL 09 also includes a
brand-new broadcast presentation package featuring Cris Collinsworth and Tom
Hammond, online leagues, and the most realistic graphics in franchise history.

Due to the trade of Madden NFL 09
cover athlete Brett Favre to the New York Jets, new packaging featuring a
first-look at Favre in a Jets uniform is now available on
www.easports.com.  A roster update
with Favre as the Jets’ starting quarterback is also now available*. Offline
users will find Favre on an all-time greats team in the final packaged version
of the game and can place him on whichever team they choose.

“Madden NFL 09 truly embodies the
rich history of Madden NFL football,” said Senior Producer Phil Frazier. “With
adaptable gameplay, stunning visuals, and beyond broadcast presentation this
game is a fantastic and competitive experience for all types of gamers.”

Included in the 85 new enhancements
is the Virtual Training Center which establishes a player’s gameplay difficulty.
It is a new interactive tutorial mode, set in a holographic environment that
aims at teaching gamers fundamental concepts about football strategy and how to
use the controls in quick, fun and stylized drills. After players complete these
drills, a Madden IQ score is given, and their “My Skills” difficulty settings
are automatically set based on their strengths and weaknesses. Throughout their
Madden NFL career, the all-new Adaptive Difficulty Engine will continually
tailor the difficulty settings as the gamer’s Madden IQ score evolves.

In addition, EA SPORTS BackTrack is
a new replay learning tool imbedded within the game that dissects plays and
shows the player what they should have done in certain circumstances. When a
mistake is made, Collinsworth will breakdown where the user went wrong and what
they could have done better.

Included in this year’s new
network-inspired broadcast presentation for Madden NFL 09 are sleeker player
models, realistic weather and grass and exterior stadium views.

Madden NFL 09 gives gamers the
ability to create online leagues. Avid Madden NFL fans can now take their
rivalries online and compete in leagues with up to 32 teams. Online league play
will feature in-depth stat tracking, player trades and a flexible scheduling
option.

Madden NFL football has become a
cultural phenomenon and has evolved into the must-have sports title every year
and has sold more than 70 million** units lifetime.

Madden NFL 09 is developed in
Orlando, Florida by the award-winning EA Tiburon studio, which also produces
NCAA® Football, Tiger Woods PGA TOUR® and NASCAR® racing.

Madden NFL 09 will be available for
the Xbox 360™ video game system from Microsoft, PlayStation®2 and PLAYSTATION®3
computer entertainment systems, Wii™, Nintendo DS™, PSP™ (PlayStation®Portable)
handheld entertainment system and is rated E by the ESRB. Madden NFL 09 20th
Anniversary Collector’s Edition will ship on the Xbox 360™ and PLAYSTATION®3.

EA SPORTS™ is the leading
interactive sports software brand in the world, with top-selling titles and
franchises including Madden NFL football, FIFA Soccer, NHL® hockey, NBA LIVE
basketball, NCAA® Football, Tiger Woods PGA TOUR® and NASCAR® racing.

Click here to download the


Madden NFL 09 All-Play Launch Trailer

Click here to download the

Madden NFL 09 All-Play Wii Videos

For more information about Madden
NFL 09, check out www.madden09.com.