March 4, 2010
EA Announces The Sims 3 Ambitions
Expansion Packs
Expansion Pack to Award-winning
Game The Sims 3 Allows Players to Become Fearless Heroes and Ace Entrepreneurs
The EA Play Label of Electronic Arts
Inc. today announced that The Sims 3 Ambitions Expansion pack* is in development
and will launch in June 2010. As the second expansion pack to The Sims 3, the
best-selling PC game of 2009**, The Sims 3 Ambitions allows players to pursue a
variety of exciting paths and careers in their Sims’ lives that in turn affect
their overall gameplay experience and neighborhood. While on the job, the player
has direct control over their Sims’ work and can choose how to spend their days.
Players can opt to make house calls and save lives as a doctor or choose the
devious route and test experimental medicine on patients, be the hero
firefighter tackling raging infernos or smashing everything in sight at the
victim’s home with an axe, or take a shot at solving cases as an investigator,
nicely convincing sources to divulge secrets or roughing up perpetrators in a
dark alley to get information.
“The variety of careers to choose
from is unmatched and we’ve never given players the opportunity to follow their
Sims to work and affect their actions on the job,” said Scott Evans, General
Manager of The Sims Studio at EA. “The Sims 3 Ambitions changes that. Players’
actions at work now directly affect their lives, community and neighbors and
become an extremely important part of how the game is played.”
Players can now experience some of
the most exciting and varied jobs. In The Sims 3 Ambitions, players can choose
to hunt down vengeful spirits as the ghost hunter, invent brilliant and
potentially destructive gadgets as an inventor, craft glorious masterpieces as a
sculptor, and solve riveting cases by any means necessary as an investigator
with dozens of cases to solve and numerous clues to find. Additionally, players
will be able to change the look and feel of their town by becoming an architect
and directly affecting the neighborhood around them leveraging Build and Buy
mode. The stylist career and new tattoo system allow players to make over their
Sim neighbors in fashionable or catastrophic ways. For the first time, players
will be in charge of how their Sims’ career progresses and decide if they will
work for good or evil, pursue creative endeavors or technical affairs, climb to
the top quickly, or be a slacker. The future of a Sims’ success or failure is
entirely in the hands of the player.
The Sims 3 Ambitions will also be
available for feature phones, iPhone and iPod touch in late 2010 from EA Mobile.
These versions will have customized mobile gameplay features which will be
revealed in the coming months and will not require a base game to play. For
information on carrier availability and pricing for all EA Mobile games, please
visit www.eamobile.com.
For more information about The Sims
3 Ambitions or The Sims 3, please visit
www.TheSims3.com.
Developed by The Sims Studio, The Sims 3 Ambitions for PC/Mac has not yet been
rated by the ESRB.
*Requires The Sims 3 for PC/MAC to
play.
**According to NPD data.
