Beyoncs Deron Downloads Now Available to Style Savvy Owners

March 1, 2010

Beyoncé’s
Deréon Downloads Now Available to Style Savvy Owners

Starting today, fashion mavens who
own Nintendo’s Style Savvy game for the Nintendo DS family of portable systems
and have broadband Internet access will be able to download some bonus fashions
from Deréon, a clothing line co-created by entertainment icon Beyoncé and her
mother, designer Tina Knowles. Style Savvy players can now choose from five
real-life Deréon designs to outfit their character. These new fashions include:

  • Deréon Pop Polo

  • “D’s Studded” Skinny Jeans

  • Sasha Fierce Short Shorts

  • D’s Ruffle Cropped Jacket

  • “All Zipped Up” Dress

Beyoncé’s partnership with Nintendo
goes beyond these downloads. She will also be featured in Style Savvy
commercials, which will begin airing on Nickelodeon the week prior to this
year’s Nickelodeon Kids’ Choice Awards and during the event on March 27. Beyoncé
previously starred in commercials for Nintendo’s Rhythm Heaven game.

The new Deréon downloads mark the
second time real-life fashions have made their way into the game. Players have
also had access to Charlotte Ronson Designer Downloads, which lets players
download items from Ronson’s fall 2009 line directly into the game.

Style Savvy invites players of any
age to express their individual sense of style by managing a virtual clothing
boutique. Choosing from more than 10,000 items in a wide variety of styles,
designer labels and price points, players can create distinctive looks to
satisfy customers with various tastes and budget constraints. Using the simple
controls of a Nintendo DS system, players can enjoy Style Savvy anytime,
anywhere.

For more information about
Style Savvy, please visit


www.stylesavvyds.com