UNIVERSAL INTERACTIVE¹S CRASH
BANDICOOT SPONSORS ALIEN ANT FARM CONCERT AT HOUSE OF BLUES SUNSET STRIP
UNIVERSAL CITY, Calif., December 19, 2001
Universal Interactive, Inc. has
announced that its blockbuster video game star, Crash Bandicoot, the hero of its
fall release Crash Bandicoot: The Wrath of Cortex for the PlayStation³2
computer entertainment system, is an official sponsor of Alien Ant Farm in
concert at House of Blues³ Sunset Strip on Saturday, December 22, 2001. The
concert is scheduled to begin at 9:00 p.m.
Print and TV advertising for the concert and the contest appear in all House of
Blues locations nationwide during the month of December.
Alien Ant Farm is on tour supporting their platinum-selling album available
through New Noize/DreamWorks Records, which has produced two hit singles "Smooth
Criminal" and "Movies."
Crash Bandicoot¹s sponsorship of the band is part of a national grassroots
consumer outreach tour and multi-million-dollar advertising campaign.
Throughout the fall of 2001, a costumed Crash character has made appearances
nationwide at retail locations, college campuses, movie openings, sporting
events and other public activities.
Television commercials for Crash Bandicoot: The Wrath of Cortex for the
PlayStation³2 computer entertainment system are airing currently on the MTV,
Comedy Central, and FOX networks, and during World Wrestling Federation³
programming. Print advertising appears in recent issues of Electronic Gaming
Monthly, Official PlayStation³ Magazine, RAW Magazine, Maxim Magazine, Source
Magazine and other magazines.
"Alien Ant Farm is a fantastic band whose audience matches that of our beloved
orange marsupial, Crash Bandicoot," said Jim Wilson, president of Universal
Interactive. "We are looking forward to welcoming Crash¹s nationwide tour home
to Los Angeles with his attendance at Alien Ant Farm¹s concert at House of Blues
Sunset Strip."
Crash Bandicoot is among the best selling character-based game franchises in the
history of the PlayStation® game console. The Crash franchise has sold
more than 24 million units worldwide, with more 10 million units sold in North
America alone. Crash Bandicoot: The Wrath of Cortex was designed by
acclaimed UK-based developer Traveller¹s Tales, is co-published by Universal
Interactive and Konami Corporation, and is rated E for Everyone with a SRP of
$49.99.
About Konami Konami is a leading developer, publisher and manufacturer of electronic
entertainment properties, specializing in the home video game market. Konami¹s
action and adventure titles include the popular franchises Metal Gear Solid,
Silent Hill and Castlevania, among other top sellers. In addition, the company
has an agreement with ESPN to develop and publish sports games. The latest
information about Konami can be found on the Web at www.konami.com.
Konami Corporation is a publicly traded company based in Tokyo, Japan with
subsidiary offices, Konami of America, Inc. in the US and Konami of Europe in
Frankfurt, Germany.
Konami is a registered trademark of Konami Corporation. (c)2001 Konami.
About Universal Interactive, Inc. Universal Interactive develops and publishes innovative interactive
entertainment for next generation game consoles and PC platforms based on
original content and Universal Studios character, movie, and television
franchises.
About Vivendi Universal Publishing Vivendi Universal Publishing (VU Publishing), the publishing division of the
world's second largest communications group (Vivendi Universal), is an
international leader in multi-platform publishing and content distribution. As
one of the top three players in the global publishing market and the only
publisher with an international reach, the Company's key content areas include
literature, reference, education, games and consumer press. VU Publishing
publishes content in four major languages, including English, French, Spanish
and Portuguese, and has strong local publishing brands, including Anaya, Atica,
Houghton Mifflin, Knowledge Adventure, Larousse, Nathan and Scipione. In the
games category, VU Publishing is a leading publisher of online, PC and
console-based games. Its studios include Blizzard Entertainment, Sierra On-Line
and Universal Interactive.
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