NEW SCREENSHOTS REVEAL ALL FUN AND GAMES AT "PLAYBOY: THE MANSION"

Play the Highly Anticipated Lifestyle-Simulation Game, Ships on January 25, 2005

SCOTTSDALE, AZ - DECEMBER 17, 2004 - Hip Interactive's (TSX:HP) wholly owned subsidiary, ARUSH Publishing, in conjunction with Groove Games, invites you inside the exclusive Playboy Mansion with new images from their upcoming lifestyle-simulation game, "Playboy: The Mansion."

Virtually running the world's most popular men's magazine can be hard work, and Playboy visionary Hugh Hefner needs to kick back in style after a long day. Directing photo shoots, mingling with celebrities and building relationships with beautiful women can be tiring. Thankfully, the virtual Playboy Mansion is the perfect sanctuary for a man of the world, offering relaxing activities for Hef to enjoy alone or with friends, including billiards, air hockey, and video games. Virtual Hef then can return to the office rejuvenated, ready to expand the Playboy Empire until the urge for a little down time strikes again.

Developed by Cyberlore Studios, "Playboy: The Mansion" is scheduled to ship January 25th, 2005 and is rated "M" for Mature by the ESRB.

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