FOR IMMEDIATE RELEASE 

Contact: 

Jay Andronaco Acclaim Entertainment 

516/656-2262 

or jandronaco@acclaim.com

ACCLAIM MAX SPORTS' DAVE MIRRA FREESTYLE BMX NOW AVAILABLE FOR THE PC

ONLY BMX VIDEO GAME ON THE MARKET FLIPS ON TO THE PC AND RETAILERS' SHELVES FRIDAY, DECEMBER 15TH

GLEN COVE, N.Y., (December 12, 2000) - Acclaim Max Sports, a division of Acclaim Entertainment, Inc. (NASDAQ SmallCap: AKLM), a worldwide interactive entertainment company, announced that the extremely successful video game, Dave Mirra Freestyle BMX, will be available for the personal computer at retail outlets nationwide on Friday, December 15th.

Dave Mirra Freestyle BMX, the only dedicated BMX video game available, focuses the aggressive spirit and tremendous energy of BMX riding into an accessible, trick-based action game. Players are given an open track, a set of tricks, a bike, and the rest is up to them. The challenge: Take their rider from zero to hero in their very own freestyle BMX career.

Dave Mirra Freestyle BMX is developed by Z-Axis and features 10-Time World Champion Dave Mirra, along with nine other BMX superstars; an innovative open trick system with more than 1,300 possible BMX tricks; 12 interactive environments; a killer soundtrack featuring Sublime, Cypress Hill, Rancid and Social Distortion; and authentic motion-captured BMX tricks by Dave Mirra and Ryan Nyquist.

Acclaim's marketing campaign for Dave Mirra Freestyle BMX is backed by a five month nationwide television, print and online campaign; a dedicated website on www.acclaimmaxsports.com <http://www.acclaimsports.com>; a comprehensive in-store merchandising program, including pre-sell video, window posters, static clings and comp boxes; and cross-promotions with Slim Jim, UGP, Dog on a Bike Films and Split. A downloadable demo of the Dave Mirra Freestyle BMX video game for the personal computer is available at IGN.COM and AcclaimMaxSports.com. 

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Editor's Note: For artwork to use with this release, please visit Acclaim's FTP site at ftp://38.240.105.53 (under: Dave Mirra Freestyle BMX).

Acclaim Entertainment Background Information Acclaim Entertainment, Inc. is a worldwide developer, publisher and mass marketer of software for use with interactive entertainment platforms including Nintendo, Sony Computer Entertainment and Sega hardware systems, and PCs. Acclaim owns and operates five studios located in the United States and the United Kingdom, and publishes and distributes its software directly in North America, the United Kingdom, Germany, France, Spain and Australia. Acclaim also distributes entertainment software for other publishers worldwide, and publishes comic books and software strategy guides. Acclaim's headquarters are in Glen Cove, New York and the company trades on the NASDAQ SmallCap market under the symbol AKLM. For more information please visit our website at www.acclaim.com.

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