NEW SCREENSHOTS REVEALED FROM “PLAYBOY: THE MANSION” POOL PARTY

Multi-Platform Lifestyle Simulation Game Ships on January 25th, 2005

SCOTTSDALE, AZ – NOVEMBER 30, 2004 - Hip Interactive’s (TSX:HP) wholly owned subsidiary, ARUSH Publishing, in conjunction with Groove Games, welcomes you back from the Thanksgiving break with new images from “Playboy: The Mansion.” Shipping to stores on January 25th, 2005, the multi-platform lifestyle simulation game gives players the chance to virtually step into the role of Hugh Hefner, live in the Playboy Mansion and control “Playboy” Magazine.

Even though winter is approaching, it’s always time for a pool party at the virtual Playboy Mansion! Hef mixes business with pleasure like no one else, and these images illustrate the many ways players can entertain guests by making a big splash in true Playboy style. The virtual Playboy Mansion’s patio, pool or hot tub may be the ideal site to secure next month’s Centerfold or celebrity interview, or to take a relationship to the next level.

“Playboy: The Mansion” is scheduled to ship January 25th, 2005 and is rated “M” for Mature by the ESRB. To see the latest PS2, Xbox and PC screenshots, click here: http://pc.gamezone.com/gamesell/screens/s22341.htm http://ps2.gamezone.com/gamesell/screens/s22341.htm http://xbox.gamezone.com/gamesell/screens/s22341.htm

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