November 30, 2006

Xbox 360 - Viva Pinata

Mario Lopez Hosts World’s Biggest Pinata Party

Get transported to Piñata Island for an afternoon of free family fun to celebrate the launch of “Viva Pinata” for the Xbox 360

WHAT: World’s Biggest Piñata Party

• Play the new Xbox 360 videogame, “Viva Pinata”

• Viva Piñata dance, crafts, games and family fun

• Come face to hoof with a 35’ tall pinata

• Meet life-size Viva Pinata characters from the animated TV series on 4Kids TV FOX Saturday mornings: Hudson Horstachio, Paulie Pretztail and Fergy Fudgehog

• Get the chance to win an Xbox 360 videogame and entertainment system and other great prizes with the Pinata pull

• Enjoy Viva Pinata-themed kid craft area and free carousel rides

WHERE: Santa Monica Pier

• Corner of Ocean Ave. and Colorado Ave., Santa Monica, CA

WHEN: Saturday, December 2, 2006

• 10:45AM Media Check in at the Pier

• 11:15AM Mario Lopez Interviews/Photos on press line

• 11- 3 PM Event

WHY: The party animals from “Viva Pinata” are coming to the Santa Monica pier to help celebrate the launch of “Viva Pinata” for Xbox 360. The same weekend, the Xbox 360 team in Mexico City is hosting a Viva Pinata celebration and creating a giant Horstachio Piñata guaranteed to beat the current record and become the World’s Biggest Pinata.

ABOUT VIVA PINATA

“Viva Pinata” is the new Xbox 360 game that lets you create your own Pinata Island with over 60 species of Pinata. The “Viva Pinata” game play experience presents a customizable, social and spontaneous world that brings challenge and fun for all ages to the Xbox 360 platform. In addition to the game, the Viva Pinata animated TV series airs Saturday mornings on 4Kids TV (FOX) and licensed merchandise will arrive in 2007.

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