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Contact: Lance Seymour HighWater Group PR (212) 883-6241
SIMON & SCHUSTER INTERACTIVE AND PIPE DREAM INTERACTIVE DELIVER ‘M&Ms® MINIs® MADNESS’ GAME BOY® COLOR DEMO FOR PLAY ON PERSONAL COMPUTERS
NEW YORK, NY, November 29, 2000 – Simon & Schuster Interactive and Pipe Dream Interactive have teamed up to deliver an Internet-based demo for M&Ms® MINIs® Madness. Based upon Pipe Dream Interactive’s proprietary technology, fans of M&Ms and video gamers everywhere can now download a level of the Game Boy® Color game, M&Ms® MINIs® Madness, for play on their personal computers.
“Pipe Dream Interactive continually strives to develop and introduce technologies which allow us to more effectively market interactive properties, as well as leverage them into new areas,” said Dan Kitchen, Vice President of Hand-Held Development for Pipe Dream Interactive. “The ability to play a Game Boy game on a personal computer is an example of introducing a complimentary demographic to a new platform.”
The M&M’s® MINIs® Madness download is currently “live” and can be downloaded from the Official M&Ms® at http://www.m-ms.com/lostform/demo.html.
The demo will consist of a single level that players may either play over the Internet or download to their PC. In the demo, players assume the character of Red, Yellow, Green or Blue as they attempt to shut down the factory circuit breaker. Scattered throughout the level are hidden items, such as a skateboard, to help the M&M’s® throughout their quest.
Developed by Pipe Dream Interactive, M&M’s® MINIs® Madness for Game Boy® Color is scheduled for release in November. For more information on M&M’s® MINIs® Madness, visit the official M&Ms® web site at http://www.m-ms.com/ or www.majescosales.com.
Simon & Schuster Interactive (http://www.ssinteractive.com/) is the consumer software publishing unit of Simon & Schuster, Inc. Based in New York, SSI publishes entertainment, education and reference titles across numerous platforms. The Company is the Codie Award winning publisher of the best-selling "Douglas Adams Starship Titanic" adventure, the best-selling parody "Deer Avenger" series, and numerous critically-acclaimed children's software titles. Simon & Schuster, the publishing operation of Viacom Inc., is a global leader in the field of general interest publishing, dedicated to providing the best in fiction and nonfiction for consumers of all ages, across all printed and multimedia formats. Its divisions include Simon & Schuster Trade Publishing, Pocket Books, Simon & Schuster Children's Publishing, Simon & Schuster New Media, Simon & Schuster Online, Simon & Schuster U.K., and Simon & Schuster Australia. For more information about Simon & Schuster, visit our website at www.simonsays.com.
Viacom is the No. 1 platform in the world for advertisers, with preeminent positions in broadcast and cable television, radio, outdoor advertising, and online. With programming that appeals to audiences in every demographic category across virtually all media, the company is a leader in the creation, promotion, and distribution of entertainment, news, sports, and music. Viacom's well-known brands include CBS, MTV, Nickelodeon, VH1, Paramount Pictures, Infinity Broadcasting, UPN, TNN, CMT, Showtime, Blockbuster, and Simon & Schuster. More information about Viacom and its businesses is available at www.viacom.com.
About Majesco Founded in 1986 and based in Edison, NJ, Majesco, Inc. is a leading developer, publisher and distributor of interactive entertainment products for a variety of gaming platforms. Most recently, Majesco’s internal development studio, Pipe Dream Interactive, released Frogger 2, and Rogue Spear for the Dreamcast, the sequel to its best-seller, Tom Clancy’s Rainbow Six. Majesco, Inc and Pipe Dream Interactive can be found on the World Wide Web at http://www.majescosales.com/.
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