ACTIVISION SHIPS MAT HOFFMAN'S PRO BMX(tm) FOR THE Game Boy® Advance

Santa Monica, CA  -- November 20, 2001  -- Gamers can feel the adrenaline rush of BMX biking action in the palm of their hand with the release of Activision, Inc.'s (Nasdaq: ATVI) Mat Hoffman's Pro BMX(tm) for the Game Boy® Advance.  Currently available at retail stores nationwide, the game expands Activision's successful action sports franchise to the next generation handheld allowing players to perform hundreds of tricks and signature moves in a variety of street, vert and dirt courses.  Mat Hoffman's Pro BMX is rated "E" (Everyone - content suitable for persons ages 6 and older) by the ESRB and carries suggested retail prices of $39.99.

"Mat Hoffman's Pro BMX delivers an exhilarating and authentic BMX gaming experience," said Larry Goldberg, executive vice president, Activision Worldwide Studios.  "With large interactive levels and numerous tricks including ice pick grinds and 540 bar spins, the game pushes the power of the Game Boy Advance and is sure to be a must-have title for both BMX enthusiasts and casual gamers this holiday season."

Developed by HotGen Studios, Mat Hoffman's Pro BMX for the Game Boy Advance lets players ride like the 10-time World Vert champion, Mat "Condor" Hoffman or seven other top-ranked vert, dirt and street BMX pros.  The game's intuitive and solid control scheme and easy-to-learn trick and combo system allows players to perform hundreds of trick combos and signature moves unique to the sport.  Gamers can choose from one of six realistic street, vert and dirt courses filled with challenges, secret areas and interactive ramps, rails and funboxes.  With both single-player and multiplayer modes, the game offers a wealth of options, including Single Session, Free Ride and an in-depth Career mode.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.  Founded in 1979, Activision posted revenues of $620 million for the fiscal year ended March 31, 2001.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Japan, Australia, and the Netherlands.  More information about Activision and its products can be found on the company's World Wide Web site, which is located at http://www.activision.com.

The statements contained in this release that are not historical facts are "forward-looking statements."  The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements.  These important factors, and other factors that could affect Activision, are described in Activision's Annual Report on Form 10-K for the fiscal year ended March 31, 2001, which was filed with the United States Securities and Exchange Commission.  Readers of this press release are referred to such filings.

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