FOR IMMEDIATE RELEASE 

For Information Contact: 

Ryh-Ming C. Poon 

Sr. Publicist, Corp. Communications 

Activision, Inc. 

(310) 255-2226 

cpoon@activision.com

ACTIVISION'S BLADE STAKES OUT NORTH AMERICAN RETAIL SHELVES

Activision Brings Marvel's Master Slayer To The PlayStation Game Console and Game Boy Color

Santa Monica, CA - November 21, 2000 - Denizens of the night beware, Activision, Inc. (Nasdaq: ATVI) has unleashed Marvel's master vampire hunter, Blade, to the PlayStation game console and Game Boy Color. As a prequel to the Blade movie, the game lets players assume the role of the day walker in an all-new vampire slaying rampage. Blade for the PlayStation is currently available at retail outlets nationwide at a suggested retail price of $39.99 and is rated "M" (Mature - with Animated Blood and Gore and Animated Violence). Blade for Game Boy Color is available at retail outlets nationwide at a suggested retail price of $29.99 and is rated "T" (Teen - with Animated Blood and Animated Violence).

"The dark and foreboding atmosphere of the movie and the comic lends itself perfectly to a video game adaptation," said Marcus Iremonger,  senior producer, Activision European Studios. "As the first games ever based on the property, the Blade titles remain true to their source with an incredible stories and unabashed over the top action."

Played from a third person perspective, Blade for the PlayStation game console immerses players in the macabre world of modern day vampire lore. Throughout the game's 21 environments including the Gothic City Museum, City Sewers, Cargo Ship and Chinatown, players will face down 32 creature variants from the Vampire Ninjas to the giant Night Beast. To help slayers dispatch their prey, Blade features the ultimate arsenal to battle the undead including swords, guns with special silver tipped ammo, ultra-violet grenades and a variety of lethal hand-to-hand moves.

Players need not fear the night any longer, as Blade's advanced auto-aim system ensures that combat is focused on reactions and weapon selection rather than pinpoint accuracy. Additionally, cinematic cut-scenes provide the player with options that will affect the path of the game for unique gameplay experiences.

Blade on Game Boy Color features seven thrilling levels of side scrolling mayhem. Gamers utilize three fighting styles as well as machine guns, shotguns, swords, "boomerang" blades, knives and throwing syringes while fighting 18 enemy types and seven bosses.

Blade was developed by HammerHead Ltd. for the PlayStation game console in conjunction with Activision. Blade for Game Boy Color was developed by HAL Corporation for Activision.

With a library of over 4,700 proprietary characters, Marvel Enterprises, Inc. (NYSE: MVL) is one of the world's most prominent character-based entertainment companies. Marvel's operations are focused in five divisions: entertainment (Marvel Studios), licensing, toys (Toy Biz), comic book publishing and Internet/New Media. Marvel facilitates the creation of entertainment projects, including feature films, television, home video and the Internet, based on its characters and also licenses its characters for use in a wide range of consumer products and services including video and computer games, apparel, collectibles, snack foods and promotions. Marvel's characters and plot lines are created by its comic book division which continues to maintain a leadership position in the U.S. and worldwide while also serving as an invaluable source of intellectual property. For additional information visit the Marvel Web site at <http://www.marvel.com>.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted revenues of $572 million for the fiscal year ended March 31, 2000.

Activision maintains operations in the US, Canada, the United Kingdom, France, Germany, Japan, Australia, and the Netherlands. More information about Activision and its products can be found on the company's World Wide Web site, which is located at http://www.activision.com.

The statements contained in this release that are not historical facts are "forward-looking statements." The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. These important factors, and other factors that could affect Activision, are described in Activision's Annual Report on Form 10-K for the fiscal year ended March 31, 2000, which was filed with the United States Securities and Exchange Commission. Readers of this press release are referred to such filings.

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