SEGA ANNOUNCES NEW $49.95 PRICE POINT FOR DREAMCAST JUST IN TIME FOR THE HOLIDAYS

Consumers Can Now Get Sega Dreamcast at an Outstanding Value And Enjoy More than 200 Games

SAN FRANCISCO, CA -- (November 21, 2001) -- Sega® of America today announced it will lower the recommended retail price of the 128-bit Internet-ready Sega Dreamcast(tm) video game console to $49.95, down from $79.95 in time for the holiday season. For consumers looking for a great value this holiday season, Dreamcast offers a library of over 200 great games and top franchises including "Sonic Adventure(tm) 2," "Phantasy Star Online(tm)," "Sega Sports(tm) NFL 2K2" and many more - now at an even greater value. In addition, Dreamcast is still the only system that currently offers out-of-the-box online gameplay options. "At a $49.95 price point, Dreamcast is an even better value this holiday season with a sack full of great games to choose from," said Chris Gilbert, executive vice president sales, marketing and operations, Sega of America. "Sega's strength is games and the lower price point makes it even easier for consumers to enjoy the Sega gaming experience." "Video game consoles are sure to be a big seller at Toys "R" Us over the coming months," said Wayne Yodzio, Vice President - World Leader, Toys "R" Us. "For less than $50.00 Dreamcast is a great value this holiday season." Sega is on track with its previously announced plans to sell through all remaining Dreamcast units. This announcement is in line with the company's strategy to become a platform agnostic third-party publisher and to develop its world-renowned content and franchises for all next-generation video game consoles, as well as handheld, mobile and other devices.