TAKE AN ACTION-PACKED ADVENTURE WITH ATARI'S KYA^®: DARK LINEAGE

Soar to New Heights, Slide Though Massive Worlds with Magical Boards, Battle Evil Creatures and Discover the Secret of Kya's Dark Lineage

BEVERLY, MA - Nov. 18, 2003 - Atari, Inc. (Nasdaq: ATAR) today announced that the highly anticipated action/adventure title, Kya^®: Dark Lineage, created exclusively for the PlayStation^®2 computer entertainment system, has shipped to retail outlets nationwide.  Gamers everywhere can join Kya on her journey through a strange and mysterious world with non-stop action and an immersive story line that leads Kya to discover and confront the secret of her dark lineage.
 

Plunged into a mysterious world, Kya is on a quest to find her lost brother and a way back home.  Along her journey of discovery, she encounters the Nativs, a peaceful tribe, oppressed by the Wolfens, the menacing army of the evil ruler Brazul.  Kya must lead the rebellion of the Nativs for their freedom, and the only way is to master magical powers to liberate the Wolfens from their mystical imprisonment and restore their Nativ identity.

Kya: Dark Lineage is a creative blend of game play features including unique flying action that allows Kya to soar and freefall at breathtaking speed using powerful air currents, based on real wind physics.  Kya can perform thrilling freestyle maneuvres and 360-degree spins with magical boards, battle evil Wolfens and other creatures with more than 30 melee attacks and dynamic fighting combos, and explore nine massive and highly-detailed environments culminating in the discovery of her dark lineage.

"Kya is an original intellectual property from Atari that blends action, adventure and platforming elements with stunning graphics and distinctive game play mechanics for a new and innovative gaming experience," said Nancy MacIntyre, vice president of marketing for Atari.  "In addition to the fantastic gameplay, Kya is a highly appealing lead video game character - confident, tough and independent - whose personality will keep gamers coming back for more."

Powered by a proprietary game engine that delivers high-resolution models and textures, smooth-blended animation and utilizes spectacular physics, Kya: Dark Lineage allows players a liberating sense of movement and freedom as they travel across vast and open worlds.  Through 50 quests and side missions, Kya must increase the strength and ability of her new-found mystical powers to unlock secret areas and fight off enemies.

Developed by Atari's own Eden Studios, Kya: Dark Lineage is now available at retail outlets nationwide for a suggested retail price of $39.95.  For additional information on this product visit www.kya-game.com or www.atari.com.

About Atari

New York-based Atari, Inc. (Nasdaq: ATAR) develops interactive games for all platforms and is one of the largest third-party publishers of interactive entertainment software in the U.S.  The Company's 1,000+ titles include hard-core, genre-defining games such as Driver(tm), Enter the Matrix(tm), Neverwinter Nights(tm), Stuntman(tm), Test Drive®, Unreal® Tournament 2003, and Unreal® Championship; and mass-market and children's games such as Backyard Sports(tm), Nickelodeon's Blue's Clues(tm) and Dora the Explorer(tm), Civilization®, Dragon Ball Z® and RollerCoaster Tycoon®.  Atari, Inc. is a majority-owned subsidiary of France-based Infogrames Entertainment SA (Euronext 5257), the largest interactive games publisher in Europe.  For more information, visit www.atari.com.

#   #   #

© 2003 Atari, Inc.  All Rights Reserved. 

"PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc.

All other trademarks are the property of their respective owners.