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PRINCE OF PERSIA: THE SANDS OF TIME(tm) AVAILABLE AT RETAIL THIS WEEK

Game of the Year Contender Heads for Store Shelves Today

San Francisco, CA - November 10, 2003 - Ubisoft, one of the world's largest video game publishers, announced today that Prince of Persia: The Sands of Time for the PlayStation®2 computer entertainment system and the Xbox® video game system from Microsoft is shipping for retail this week. The game is expected to ship for the Nintendo GameCube(tm) and PC in the coming weeks. With fluid animations, ingenious and challenging level design, a gripping story and an inimitable hero with the ability to manipulate time, Prince of Persia: The Sands of Time delivers an extraordinary, singular gaming experience - one that's been repeatedly mentioned as a strong candidate for Game of the Year by several industry heavyweights.

Created by Ubisoft's Montreal studio, in close collaboration with original Prince of Persia® creator Jordan Mechner, Prince of Persia: The Sands of Time is expected to be one of the smash hits of the Holiday season, as excitement surrounding the game has been steadily building since it received numerous awards at E3 2003.

"Ubisoft's world-class development team has delivered yet another masterpiece, and advance buzz indicates this one is going to fly off store shelves. By pushing next-gen console technology to the limit, while keeping the core elements that made the original Prince of Persia a legend, we have created the new standard for action-adventure gaming," said Tony Kee, vice president of marketing for Ubisoft. "We anticipate that this game will be one of the biggest blockbusters of the holiday season and expect Prince of Persia: The Sands of Time to re-establish the classic franchise as a gaming powerhouse."

About Prince of Persia: The Sands of Time

Amidst the scorched sands of medieval Persia, there is a legend spun in an ancient tongue. It speaks of a time borne by blood and ruled by deceit. It is within this war torn land that a young Prince discovers a magic dagger. Drawn to its dark powers, he is led to unleash a deadly evil upon the reaches of his father's vast kingdom. Aided by the wiles of a seductive princess and the absolute powers of the Sands of Time, the Prince stages a harrowing quest to reclaim the Palace's cursed chambers, and restore peace to the very fabric of Time itself. He must tread these dangers carefully, however. Because in this world, there is only one rule: master the Sands, or be buried.

Key Features

· A Legendary Hero Returns.

Wielding powers of mythic proportions, the Prince returns to action-adventure gaming with gravity-defying acrobatics, ferocious fighting combos, and the ability to bend time to fulfill his destiny.

· Awe Inspiring Gameplay with the Sands of Time.

Ubisoft's Montreal Studio presents The Sands of Time - a technological breakthrough that will change the face of action-adventure gaming forever. Erase the past, behold the future, and freeze the present in real-time for unlimited gameplay variations.

· Exotic Worlds, Vast Kingdoms.

Uncover the mysteries of a world never before explored in action-adventure gaming. Medieval, mythical, and deadly, Persia holds a staggering array of landscapes and kingdoms to explore and conquer.

· A Sweeping Adventure of Betrayal and Triumph.

The epic legends and deadly creatures of mythic Persia come to life in this suspense-filled tale, featuring more twists and turns than the labyrinthian Palace itself.

· The studio behind Tom Clancy's Splinter Cell presents the new era of action- adventure ...

Ubisoft Montreal moves onto its next major hit while taking their knowledge and technology to the next level.

· Jordan Mechner - The Creator.

The creator of the original Prince of Persia, and acknowledged "godfather" of the action-adventure genre, Jordan Mechner consults on all facets of game design - including storyline, cinematics, programming, and artistic vision.

Prince of Persia: The Sands of Time will ship for all consoles in the coming weeks. The game carries a "T" (Teen) rating from the ESRB and has a suggested retail price of $49.99.

About Ubisoft®

Ubisoft is an international producer, publisher and distributor of interactive entertainment products. A leading company in the multimedia industry, Ubisoft's strong and diversified lineup has grown considerably, as has Ubisoft itself. As well as steadfastly continuing to partner with several high-profile companies, Ubisoft has confirmed its presence on the global market by developing its own exceptional properties. Founded in 1986 in France, Ubisoft is now present on every continent, both through offices in 22 different countries including the United States, Brazil, Morocco, Germany and China and through sales of products in over 50 countries. The group is dedicated to delivering high-quality, cutting-edge video game titles to consumers around the world. Ubisoft generated a turnover of 453 million euros for the 2002/2003 fiscal year, up 23% over the previous year. To learn more, visit www.ubi.com.

Prince of Persia: The Sands of Time(tm)

© 2003 Ubi Soft Entertainment. Based on Prince of Persia® created by Jordan Mechner. All Rights Reserved. Ubi Soft and the Ubi Soft logo are trademarks or registered trademarks of Ubi Soft Entertainment in the U.S. and/or other countries. Prince of Persia The Sands of Time is a trademark of Jordan Mechner used under license by Ubi Soft Entertainment.

About Xbox

Xbox ( http://www.xbox.com ) is the video game system from Microsoft that brings people together for the most exhilarating game and entertainment experiences. Xbox delivers an expansive collection of breakthrough games, powerful hardware and the unified Xbox Live online service. The new tagline, "it's good to play together," captures the spirit of Xbox as the social hub of the new digital entertainment lifestyle. Xbox is now available in North America, Asia, Europe and Australia.

Xbox is a registered trademark of Microsoft Corporation in the United States and/or other countries.

"PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc.

TM, ®, Game Boy Advance and the Nintendo GameCube are trademarks of Nintendo. ©2003