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AKA ACCLAIM LAUNCHES ONLINE CONTEST TO CROWN 'MS. BMX XXX'
Winner and Guest Flown to New York City to Visit 'Scores' Escorted By 'Gary' and 'K.C.' of 'The Howard Stern Show'
GLEN COVE, NY, November 7, 2002 - The nationwide search is on for the woman worthy of the title Ms. BMX XXX, as AKA Acclaim, a division of Acclaim Entertainment, Inc. (NASDAQ.SC: AKLM), today announced an online contest in support of its eagerly anticipated November release BMX XXX. To enter the contest, entrants must visit the game's official web site www.bmxxxx.com and submit a digital picture of themselves, which will be voted on by the site's visitors. One lucky winner will be officially crowned Ms. BMX XXX and flown to New York City with a guest and escorted to the world famous Scores club by "Gary" and "K.C." of "The Howard Stern Show." For more details on the contest, consumers can tune into "The Howard Stern Show" beginning on Monday, November 11.
"BMX XXX is the most talked about video game of the holiday season and we're looking for that one special person who embodies its outrageous over-the-top entertainment experience," said Ben Fischbach, Senior Brand Manager for AKA Acclaim. "We're confident that consumers will have fun exercising their right to vote by helping us crown Ms. BMX XXX."
Acclaim's contest is open to legal residents of the United States, who must be 18 years of age or older. Entries deemed obscene, defamatory, offensive or otherwise inappropriate will be disqualified, in the sole discretion of the Company. Official contest rules and requirements can be found at www.bmxxxx.com.
The first action sports video game designed specifically for audiences over the age of 17, BMX XXX is one of the most talked about titles for this holiday season. Combining outrageous Hollywood humor and characters, beautiful women from New York's famous Scores club, incredible arcade action and a dynamic soundtrack from today's top recording artists, BMX XXX will deliver an unparalleled interactive entertainment experience. The version for the PlayStation®2 computer entertainment system has been edited to eliminate the topless nudity, while versions for Xbox™ and Nintendo GameCube™ will contain topless nudity.
BMX XXX will be available on November 15 for Xbox™ and the PlayStation®2 computer entertainment system at suggested retail prices of $49.99. The game will be available in mid-November for the Nintendo GameCube™ at a suggested retail price of $49.99. In order to ensure that consumers have their copy the day the game ships, the Company encourages consumers to pre-order BMX XXX or visit any of the 15,000 authorized nationwide retail outlets carrying the product. For more information on BMX XXX, please visit www.bmxxxx.com.
About AKA Acclaim
Action sports are about freedom of expression, authenticity and extreme athleticism, all of which are the cornerstones of the AKA Acclaim brand. Products under the AKA Acclaim banner are designed to push the technological envelope and entertain action sports enthusiasts, while maintaining the authenticity and credibility of the sport and those who play them. Titles under the AKA Acclaim brand include, Aggressive Inline™, BMX XXX™, ATV Quad Power Racing™ 2 and Supercross.
About Acclaim Entertainment
Based in Glen Cove, N.Y., Acclaim Entertainment, Inc., is a leading worldwide developer, publisher and mass marketer of software for use with interactive entertainment game consoles including those manufactured by Nintendo, Sony Computer Entertainment and Microsoft Corporation as well as personal computer hardware systems. Acclaim owns and operates six studios located in the United States and the United Kingdom which includes a motion capture and recording studio in the U.S., and publishes and distributes its software through its subsidiaries in North America, the United Kingdom, Germany, France and Spain. The Company uses regional distributors worldwide. Acclaim also distributes entertainment software for other publishers worldwide, publishes software gaming strategy guides and issues "special edition" comic magazines from time to time to support its time valued brands, Turok and Shadow Man. Acclaim's corporate headquarters are in Glen Cove, New York and Acclaim's common stock is publicly traded on NASDAQ.SC under the symbol AKLM. For more information please visit our website at www.acclaim.com.
The statements contained in this release which are not historical facts, are "forward-looking statements." Acclaim cautions readers of this press release that a number of important factors could cause Acclaim's actual future results to differ materially from those expressed in any such forward- looking statements. These important factors, including, without limitation, the financial strength of the interactive entertainment industry, dependence on new product introductions and the ability to maintain the scheduling of such introductions, technological changes, dependence on major platform manufacturers and other factors that could affect Acclaim, are described in Acclaim's Annual Report on Form 10-K for the fiscal year ended August 31, 2001, and Acclaim's subsequent Quarterly Reports on Form 10-Q, all of which were filed with the United States Securities and Exchange Commission. Readers of this press release are referred to such filings.
Nintendo GameCube and the Nintendo GameCube logo are trademarks of Nintendo. 2001.
"PlayStation'' and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc.
Xbox is a trademark of Microsoft Corporation in the United States and/or other countries.

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