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BradyGames' True Crime(tm): Streets of L.A.(tm) Signature Series Guide Is the Ultimate L.A. Travel Guide

INDIANAPOLIS - Nov. 3, 2003 - The streets of L.A. offer plenty of action for the adventurous gamer - 'ya know, things to do, criminals to shoot at, car chases to be had and international drug rings to be taken down with martial arts fighting. This may sound a bit callous but in Activision, Inc.'s (Nasdaq: ATVI) upcoming True Crime(tm): Streets of L.A.(tm) video game, the more knowledgeable players are about crime, the better their chances are for survival and success. BradyGames' True Crime(tm): Streets of L.A.(tm) Official Strategy Guide is the partner in crime that gamers need to take down powerful gangs and regain control of the streets. The True Crime: Streets of L.A. Official Strategy Guide (ISBN 0744002842) is available now at local electronics, book and software retailers for $14.99 US / $21.99 CAN. It also is available for purchase online at http://www.bradygames.com. The videogame will ship to retail on November 4, 2003 on the PlayStation2 computer entertainment system, Xbox video game system from Microsoft and Nintendo GameCube.

"When gamers have more than 200 scripted events, missions and random crimes to get through in True Crime: Streets of L.A., they need detailed instructions to help guide their decisions and ultimately determine their fate," said Will Kassoy, vice president, global brand management, Activision, Inc. "BradyGames' guide is that tool, covering every aspect of our new action-packed game."

However, with BradyGames' True Crime: Streets of L.A. Official Strategy Guide in-hand, gamers will have a comprehensive walkthrough and can experience every moment of gameplay, ranging from alternate cinematics to alternate missions. With the guide's detailed maps, gamers can cruise the streets of L.A. as if they were born and raised there. In addition, the guide gives upgrades for weapons, vehicles and fighting skills.

True Crime: Streets of L.A. thrusts players into the role of rogue Elite Operations Division operative Nick Kang, a no-holds-barred badass, whose brutal reputation and lethal skills have landed him the nasty task of taking down the Chinese Triad and Russian Mafia cartel that have turned Los Angeles into a war zone. Gamers take part in explosive gun battles with double fisted firepower, devastating martial arts brawls, and high-speed shootouts across 240 square miles of accurately recreated L.A. To find out more about the game go to www.truecrimela.com.

As part of BradyGames' Signature Series line, this guide includes extras such as a two-sided poster with maps for every upgrade location and an episode summary, a concept art gallery and actual California Police dispatch codes.

True Crime: Streets of L.A. has been rated "M" ("Mature" - Blood and Gore, Mature Sexual Themes, Strong Language and Violence) by the ESRB.

ABOUT ACTIVISION, INC.

Headquartered in Santa Monica, California, Activision, Inc., is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $864 million for the fiscal year ended March 31, 2003.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Japan, Australia, Scandinavia and the Netherlands. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

The statements contained in this release that are not historical facts are "forward-looking statements." The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. These important factors, and other factors that could affect Activision, are described in Activision's Annual Report on Form 10-K for the fiscal year ended March 31, 2003, which was filed with the United States Securities and Exchange Commission. Readers of this press release are referred to such filings.

ABOUT BRADYGAMES

Strategy guides have become an essential part of the high-tech world of gaming, and BradyGames delivers everything gamers need to win - comprehensive tips, strategies, cheats, and more! BradyGames creates strategy guides for the most anticipated games. Each guide takes on the unique look and feel of the game it supports while providing every piece of essential information. BradyGames' talented team of authors and editors cover every aspect of the game to provide the most detailed information available.

BradyGames, an imprint of the Pearson Technology Group, is a leader in the gaming world. BradyGames' guides feature quality and excellence comparable to each game they cover. With top-notch strategy guides and exclusive partnerships, BradyGames is on the path to an even more successful future. For the latest hints and cheats, visit www.bradygames.com and Take Your Game Further(r).



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