News

THQ ANNOUNCES NATIONWIDE DARK SUMMIT INSTANT WIN GAME

 

Prizing Includes a $5,000 Grand Prize, Nokia Mobile Phones and More

 

CALABASAS HILLS, Calif., - November 1, 2001 - THQ Inc. (NASDAQ NMS: THQI) today announced a unique, nationwide promotion for Dark Summit™, THQ’s upcoming Xbox™ and PlayStation® 2 adventure snowboarding game. The Dark Summit Instant Win Game gives consumers the chance to win a $5,000 grand prize, Nokia 3300 series mobile phones and Dark Summit gear including t-shirts and hats.

 “Working with Nokia to feature their products in Dark Summit is an excellent opportunity for us to create awareness for this title in a way that truly excites consumers,” said Peter Dille, Vice President, Marketing, THQ. “This promotion is the perfect way to launch our first game on the Xbox and deliver another top-quality release for the PlayStation 2.”

 About Dark Summit Instant Win Game

Starting November 1, 2001 consumers can pick up a Dark Summit decoder game piece at more than 2000 participating retail locations or retrieve a game piece from the December 2001 issues of GamePro and Electronic Gaming Monthly magazines. More than 2 million game pieces will be distributed nationwide. Consumers will then need to visit www.darksummit.net to “decode” the secret message and see if they are an instant winner. The Dark Summit Instant Win Game will run from November 1 through December 31, 2001.

Contestants will be eligible to win the following:

1 Grand Prize:                          $5,000 cash

50 First Prizes:                          One Nokia 3300 series mobile phone

75 Second Prizes:                     One Dark Summit winter hat

2,000 Third Prizes:                    One Dark Summit t-shirt

 

The Dark Summit Instant Win Game is being supported by THQ with point-of-purchase materials such as posters, dummy boxes and counter cards as well as print advertising. The full official rules for the Dark Summit Instant Win Game can be found at www.darksummit.net/decoderinstantwin. Purchase is not required to enter the sweepstakes.

About Dark Summit

Dark Summit takes place on Mt. Garrick, a once quiet and peaceful ski resort where snowboarders have never felt welcome. Chief O’Leary has led the charge against boarders and limited their access to certain sections of the mountain. Now he has mysteriously closed the summit to all boarders and is trying desperately to drive them off the mountain altogether. Gamers will shred and jib their way through this military conspiracy on several massive runs. As Naya, players will work to earn lift and equipment points to unlock restricted areas of the mountain in order to discover the true secret behind Dark Summit. The game will be as a launch title for the Xbox videogame system from Microsoft and also for the PlayStation 2 computer entertainment system. A version for Nintendo GameCube™ is scheduled to release in the first quarter of 2002.

 

About THQ

THQ Inc. develops and publishes interactive entertainment software worldwide for a variety of hardware platforms including PC CD-ROM, wireless devices, and those manufactured by Sony Computer Entertainment, Nintendo and Microsoft.  The THQ web site is located at www.thq.com.

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This press release contains statements that are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on current expectations, estimates and projections about THQ’s business based, in part, on assumptions made by its management.  These statements are not guarantees of THQ’s future performance and involve risks, uncertainties and assumptions that are difficult to predict.  Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such forward-looking statements due to numerous factors, including, but not limited to, those described above and the following: changes in demand for THQ’s products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing and difficulties encountered in the integration of acquired businesses.   In addition, such statements could be affected by growth rates and market conditions relating to the interactive software industry and general domestic and international economic conditions.  Specific information concerning these and other such factors is contained in the preliminary prospectus contained in THQ’s Registration Statement on Form S-3 filed with the Securities Exchange Commission on August 20, 2001, as amended.  A copy of this filing may be obtained by contacting THQ or the SEC.   The forward-looking statements contained herein speak only as of the date on which they are made, and THQ does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date of this release.



For More Product Information
Dark Summit (PS2)
Dark Summit (XB)