FOR IMMEDIATE RELEASE 

For Information Contact: 

Michelle Nino 

Sr. Manager, Corp. Communications 

Activision, Inc. 

(310) 255-2508 

mnino@activision.com

ACTIVISION VALUE'S FAST FOOD TYCOON AND SKI RESORT TYCOON CHALLENGE WOULD-BE MOVERS AND SHAKERS TO PUT THEIR MONEY WHERE THEIR MOUSE IS

Santa Monica, CA - November 1, 2000 - Gamers will have the opportunity to put their business acumen to the ultimate test when Activision Value Publishing, a division of Activision Publishing, Inc. (Nasdaq: ATVI), launches two new titles for budding entrepreneurs -- Fast Food Tycoon and Ski Resort Tycoon. The games challenge players' intellect and creativity by placing them in the role of a business mogul where success or failure lays solely in their hands. Fast Food Tycoon is rated "T" (Teen) and Ski Resort Tycoon is rated "E" (Everyone) by the ESRB. Both titles are currently available at retail stores nationwide for a suggested retail price of $19.95.

"Fast Food Tycoon and Ski Resort Tycoon offers gamers two unique gaming experiences," said Dan Hammett, president, Activision Value. "Fast Food Tycoon's operations focused gameplay and Ski Resort Tycoon's construction elements offer two exciting and addictive approaches to classic sim games."

In Fast Food Tycoon players are tasked with turning their fledgling pizza business into a fast food empire. As in the real world, players' choice of recipes, locations, staff and restaurant design will help determine the success or failure of their franchise.

Ski Resort Tycoon lets players bring the mountain home by building, managing and operating their own ski resort. Players build a virtual enterprise by sculpting their own mountain in full 3D and optimizing it with the right mix of black diamond runs, mogul fields, bunny hills, snowboard parks, hotels, condos, restaurants and cafes. Once players have built their resort they can view the entire operation from any chair lift in the park, as well as track customer satisfaction by reading skier's emotions.

Minimum system requirements include a Pentium 233Mhz for Fast Food Tycoon, a Pentium 200Mhz for Ski Resort Tycoon and both games require 32 MB RAM, a Sound Card, 1MB Video Card, Mouse and Keyboard and Windows 95/98/ME.

Headquartered in Minneapolis, MN, Activision Value Publishing, Inc. is a wholly owned subsidiary of Activision Publishing, Inc. The company specializes in developing interactive entertainment software for PC markets worldwide. For more information about Activision Value Publishing, visit the company's web site at www.activisionvalue.com.

The statements contained in this release that are not historical facts are "forward-looking statements." The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. These important factors, and other factors that could affect Activision, are described in Activision's Annual Report on Form 10-K for the fiscal year ended March 31, 2000, which was filed with the United States Securities and Exchange Commission. Readers of this press release are referred to such filings.

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