Santa Monica, CA - October 31, 2003 - This Halloween...before taking to the streets to prey on innocent candy-loving party-go'ers, denizens of the underworld should first check out the official Vampire®: The Masquerade - Bloodlines(tm) website from Activision, Inc. (Nasdaq: ATVI) for some truly scary inspiration.  To officially inaugurate the day, fans can delve into the dark and sacred world of the vampire at www.vampirebloodlines.com.

 If fans do dare to enter the Vampire: The Masquerade - Bloodlines website, they may live to tell about their impressive stroll through the vampire-infested streets of L.A. as they browse through these following locales:

 Vesuvius (Overview) - This popular vampire hangout introduces fledgling blood-suckers to the backstory of Vampire: The Masquerade -- Bloodlines, describing how they were unceremoniously sired into The World of Darkness, how there is a power struggle going on between the different vampire sects in the city, and how their existence will never be the same.

 The Mansion (Features) - It is here that future vampires can check out game features such as descriptions, pictures and symbols of the different vampire clans found in the city, as well as sample the various environments they will encounter while roaming the deadly streets of L.A.

 The Mausoleum (Media) - Blood-thirsty creatures of the night will frequently visit the cemetery, as it's known to be an essential feeding ground - constantly updated with fresh bodies, screenshots, blood, movies, blood, wallpapers, blood and concept art.

 Vampire: The Masquerade - Bloodlines combines classic White Wolf role-playing with intense first-person action combat, as players assume the role of a recently embraced creature of the night just beginning their foray into the gritty underworld of modern day L.A.  The journey into darkness starts as gamers join one of seven different vampire clans - each clan offering a distinctive set of skills and traits including: supernatural speed, stealth, invisibility, mind control, inhuman strength, combat, and stamina, each of which will be further refined as players progress through the game.

 In addition to vampire skills and powers, gamers will be able to call upon a devastating arsenal of weapons including stake guns, shotguns, flamethrowers, submachine guns and sniper rifles, to name a few.  Once players arm themselves to the teeth they will be ready to tackle the host of human vampire hunters, ghouls, werewolves, and enemy vampires that inhabit the City of Angels after nightfall.  Vampire: The Masquerade - Bloodlines is expected to ship in 2004 and has not yet been rated by the ESRB.

 About Troika Games

Troika Games was founded in April 1998 by the creators of Fallout, the 1997 winner of OGR's Game of the Year, and winner of RPG of the Year from PC Gamer, Gamespot, Adrenaline Vault, Games Domain, Gamesmania, and many others. Troika Games' debut title, Arcanum: Of Steamworks and Magick Obscura, an original RPG published by Sierra Studios, was released August 2001 and has garnered the 2001 RPG of the Year award from PC Gamer, Computer Games magazine (where it also won their Best Writing award), the Vault Network, the Electric Playground and IGN.COM (where it also won their Reader's Choice award).

 About White Wolf

Since their entry in the role-playing game market in 1991, White Wolf Publishing Inc. has grown and maintained an average marketshare of 26%. With collective books sales in excess of 7 million copies during this time, White Wolf is one of two undisputed worldwide publishing leaders for pen and paper role-playing games. Their properties have been licensed into television series, comic books, action figures, professional wrestlers, a myriad of merchandising and, of course, video and PC games. More information on White Wolf can be found at www.white-wolf.com.

 About Activision

 Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Japan, Australia, Scandinavia and the Netherlands.  More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com

The statements contained in this release that are not historical facts are "forward-looking statements."  Activision cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements.  These important factors, and other factors that could affect Activision, are described in Activision's Annual Report on Form 10-K for the fiscal year ended March 31, 2003, which was filed with the United States Securities and Exchange Commission.  Readers of this press release are referred to such filings.