Turner And Mobile2win Enter A Strategic Agreement For Interactive Wireless Solutions

Announces 8558 as the new short code for CNN, Cartoon Network and POGO -

New Delhi 25 October, 2005: Capitalising on the expanding wireless and emerging technologies business in India and to further extend its brand presence, Turner International India Pvt. Ltd. has entered into a strategic tie-up with Mobile2win India, one of the leading wireless services providers in India. As part of this latest venture, Mobile2win India will provide interactive wireless solutions for popular Turner International India channels, namely CNN, Cartoon Network and POGO.

Anshuman Misra, managing director, Turner International India Pvt. Ltd. said, “Globally, wireless has become a huge industry and is a technology of the future which can only grow. With the exponential growth of mobile users in India, wireless activity integrated with television is an exciting medium of increasing viewership, viewer interactivity and ensuring that our content is available anytime and anyplace, in an interactive and easy-to-use format, on as many platforms possible. “He added, “In order to maintain our leadership in this rapidly changing and dynamic industry, it is imperative that we move with the times. Keeping our past successes with this medium in mind, I am positive that our association with mobile2win will prove fruitful while adding more value to our many loyal viewers across India. ”

Shefali Sardudkar, Head – Alliances, Mobile2win India, added, “Mobile2win, with its expertise in creating effective interactive solutions and rich content will add value to Turner India by offering innovative wireless solutions to its viewers. The already popular shows and characters of Cartoon Network and POGO will now be available on the small screen in a variety of genres, while CNN viewers can enter sms contests as well.”

Mobile2win will create SMS & IVRS solutions and also, premium mobile content: ringtones, wallpapers, themes, MMS cards, games, etc. Going forward, mobile2win will also create a WAP site for the Turner group, to showcase the rich content of Cartoon Network, POGO and CNN that will be available for download.

Kids can now participate in SMS contests developed for POGO’s fourth original production Bam! Bam! Bam! Gir Pade Hum… and POGO Amazing Kids Awards 2005, via the new short code 8558. As the year progresses, Cartoon Network’s signature event, Toon Cricket 2005 will also add mobile interactivity to their promotional plans. Further, CNN, the world’s news leader, will use the medium to offer sms contests under the deal as well.

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