October 23, 2006

I-play and FISHLABS announce a five title 3D Mobile Games Collection Agreement

I-play, the mobile entertainment company, and FISHLABS, a true leading developer of 3D games for mobile phones, today announced a publishing agreement whereby I-play will unveil five new 3D games that target the mass market mobile gamer. The games will be available later this year and in Q1 2007 via I-play’s European distribution network.

Under the terms of the agreement, I-play adds a collection of five premium 3D games to their existing balanced portfolio of best-selling original IP and licensed titles. Lead title is the multiple gold award winning space shooter, “Galaxy on Fire™”, which takes the gamer to an intergalactic battle introducing 30 different species like humanoids, aliens and cyborgs. Award winning future racer “Planet Riders™”, is set in the 3rd millennium where dare devil pilots compete with their jet racers in orbital high-speed races on 10 planets. Action car racer “Burning Tires™”, has a Bluetooth multiplayer option and invites gamers to attempt big jumps on 12 tracks spread over 3 thrill-packed locations with varied track conditions. The brand new shoot’em-up “Heli Strike™” and “Tank Raid™”, a rail-shooter title with comic style graphics also form part of the agreement.

"FISHLABS is well known for creating top-notch 3D mobile games. Adding their superb 3D games series to our existing portfolio makes perfect sense, as the demand for high-end 3D games is steadily increasing” said David Gosen, CEO I-play. "We’re excited about the partnership and impressed by their gaming properties which fit with our own philosophy of ‘one-thumb’ gaming."

Michael Schade, CEO of FISHLABS, concludes: “Creating compelling high-end 3D games for a broad range of mobile phones involves heavy investments. So you need to find a strong partner not only with many direct channels but also with highly committed local sales teams in every key territory to launch the titles on as many operator decks as possible. That’s why we have signed the publishing deal with I-play.“

I-play will market Fishlabs’ titles across EMEA except for Germany, Austria and Switzerland but also in South Africa, Australia and New Zealand.

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