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TOP-SELLING SEGA SPORTS NBA 2K SERIES GETS READY TO SCORE WITH THIRD EDITION ON DREAMCAST

Fadeaways, Jaw-Droppin' Fakes and Killer Crossovers Await in Sega Sports NBA 2K2

SAN FRANCISCO (October 23, 2001) - The top-selling basketball game on any next-generation platform is ready to school the competition yet again! Sega Sports(tm), the brand that continues to set new standards in sports gaming, announced today the release of "Sega Sports(tm) NBA 2K2" for the 128-bit, Internet-ready Sega Dreamcast(tm) video game console. Developed by Visual Concepts, a member of the Sega group and creators of "Sega Sports NBA 2K1," "Sega Sports NBA 2K2" promises to be the game to beat this fall, heralded as "arguably the best video game basketball simulation to date" by Game Spot. "Sega Sports NBA 2K2" offers a totally revamped low-post game, smarter defensive AI, explosive new dunks and all-new street courts. "Sega Sports NBA 2K2" will soon be launching across all platforms, including the PlayStation*2 computer entertainment system, the Xbox* video game system from Microsoft* and the Nintendo GameCube*. "Our NBA 2K series has done incredibly well for us and we are confident that 'Sega Sports NBA 2K2' will be equally successful," said Chris Gilbert, executive vice president of sales and marketing, Sega of America. "Sega Sports is known for being innovative, and we make dramatic changes to our sports titles every year. 'Sega Sports NBA 2K2' is no exception, with a host of new features that will beat other basketball sims at their own game." "Stellar new gameplay moves and animations were added to 'NBA 2K2,' which is especially apparent when playing the low post game," said Greg Thomas, president of Visual Concepts. "This will be the defining feature that sets 'NBA 2K2' apart from the rest."

On offense, "scoring in the paint" has never felt better with the all-new low post game. Players can outsmart defenders with dazzling drop-step moves and flawless fadeaways, or maneuver around their opponent and throw down a rim-rattling dunk. Also new this year, "Sega Sports NBA 2K2" lets players contend with smarter defensive AI and new ways to steal the ball. This means that gamers can employ their power forwards to aggressively attack the boards, while players looking to steal can fill the passing lanes with their most agile guards.

New moves and mechanics are not the only additions gamers will find in "Sega Sports NBA 2K2." Due to the popularity of the street courts in last year's version, Sega Sports has added another this year with the inclusion of Mosswood Park in Oakland, CA. All of last year's favorites will be back - Goat Park, The Cage and Rucker Park in New York, and Franklin Park in Chicago - so get ready to pound the pavement with your favorite NBA greats! Improving upon the unprecedented online play, "Sega Sports NBA 2K2" now allows gamers to keep track of their wins and losses on the Internet and see if they can become one of the top 50 players in the country. Adding to the online excitement, fans can play head-to-head with up to eight people nationwide.

Endorsed by Philadephia 76ers' guard Allen Iverson, who appears on the cover of the game, "Sega Sports NBA 2K2" keeps current with updated rosters, stadiums and team uniforms. The Dreamcast version of "Sega Sports NBA 2K2" is available at retailers

nationwide for $39.95. The game is rated "E" for everyone.

About Sega
Sega* of America is the American arm of Tokyo, Japan-based Sega Corporation, responsible for the development, marketing and distribution of Sega video game systems and video games in the Americas. Sega Corporation is a nearly $2.5 billion company recognized as the industry leader in interactive digital entertainment media, offering interactive entertainment experiences both inside and outside the home. Sega of America's World Wide Web site is located at
www.sega.com.

About Sony Computer Entertainment America
Recognized as the undisputed industry leader, Sony Computer Entertainment America markets the PlayStation® game console and develops, publishes, markets and distributes software for the PlayStation game console and the PlayStation®2 computer entertainment system for the North American market. Based in Foster City, Calif., Sony Computer Entertainment America serves as headquarters for all North American operations and is a wholly-owned subsidiary of Sony Computer Entertainment Inc.

About Xbox
Xbox (
http://www.xbox.com) is Microsoft's future-generation video game system that delivers the most powerful games experiences ever. Xbox empowers game artists by giving them the technology to fulfill their creative visions as never before, creating games that blur the lines between fantasy and reality. Xbox will be available in North America on November 15, 2001 at the suggested retail price of $299.99. *Reseller prices may vary.

About Nintendo
Nintendo Co., Ltd., of Kyoto, Japan, is the acknowledged worldwide leader in the creation of interactive entertainment. To date, Nintendo has sold more than one billion video games worldwide, has created such industry icons as Mario® and Donkey Kong® and launched franchises like The Legend of Zelda® and Pokémon. Nintendo manufactures and markets hardware and software for its popular home video game systems, including the Nintendo 64 and Game Boy - the world's best-selling video game system. As a wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in North America.

The NBA and individual NBA member team identifications used on or in this product are trademarks, copyrighted designs and other forms of intellectual property of NBA Properties, Inc. and the respective NBA member teams and may not be used, in whole or in part, without prior written consent of NBA Properties, Inc. © 2001 NBA Properties, Inc. All rights reserved.

Xbox is a trademark of Microsoft Corporation in the United States and/or other countries.



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Sega Sports(tm) NBA 2K2 (DC)