TECMO UNVEILS OFFICIAL DEAD OR ALIVE 3 WEBSITE
Website to Offer Fans DOA3 Movies, Character Profiles, Screenshots, Wallpaper and Screensavers

TORRANCE, Calif., October 19, 2001  ­  Tecmo revealed the official website for its highly-anticipated video game, Dead or Alive 3 which is exclusive to the Xbox video game system from Microsoft.  Located at http://www.deadoralive3game.com , the website contains in-depth information about the game, screenshots, and downloads.  Dead or Alive 3 will be an exclusive launch title for the Xbox on November 15th.

John Inada, Marketing Director for Tecmo, Inc. said, "We¹re really excited about the multi-faceted marketing campaign for Dead or Alive 3.  We¹re raising awareness for the URL http://www.deadoralive3game.com  in our print advertisements, television commercials and online trailers.  The magazine ads give people the time to admire the gorgeous graphics in the game, while the TV commercials and online trailers let people view the beauty of DOA3 in motion."

"Dead or Alive 3 is a perfect example of a game that takes advantage of the power of Xbox," stated J Allard, General Manager, Xbox Platform.  "A system-seller such as this deserves its own website with the same standard of excellence.  Many members of the press have labeled DOA3 as œthe best fighting game of all time,¹ and we¹re proud to have it on our video game system."

Dead or Alive fans who visit http://www.deadoralive3game.com  can view character profiles, peruse the game features, and read up on the buzz surrounding the latest installment in the popular fighting series.  Users can also download wallpaper, screensavers, and movies of the game.  In addition, those who pre-order the game from Tecmo¹s website ( http://www.tecmoinc.com ) will be rewarded with a free limited edition Dead or Alive 3 holographic poster, featuring the popular newcomer fighter Hitomi.  Dead or Alive 3 has a suggested retail price of $49.99 and has been rated "T" for teen.

About Tecmo, Inc.
Tecmo, Inc. ( http://www.tecmoinc.com/ ), well known for its hit titles such as Dead or Alive , Ninja Gaiden®, and Tecmo Bowl’, also offers a number of current consumer titles, such as Gallop Racer 2001 , Monster Rancher 3” and DOA2: Hardcore”.  Other Tecmo hits include the popular Monster Rancher and Gallop Racer series.

About Xbox
Xbox ( <http://www.xbox.com/> ) is Microsoft¹s future-generation video game system that delivers the most powerful games experiences ever.  Xbox empowers game artists by giving them the technology to fulfill their creative visions as never before, creating games that blur the lines between fantasy and reality. Xbox will be available in North America on November 15, 2001 at the suggested retail price of $299.99.
*Reseller prices may vary.

Xbox is a trademark of Microsoft Corporation in the United States and/or other countries.

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