BAM! ENTERTAINMENT BRINGS REIGN OF FIRE™ HOME

Multi-Million Dollar Marketing Campaign To Launch Video Games Based On Action Epic

San Jose, Calif. (October 17, 2002) – BAM! Entertainment™ (Nasdaq: BFUN), a publisher and developer of interactive entertainment software, announced today that it will begin shipping Reign of Fire for PlayStation® 2 and Game Boy® Advance to retailers worldwide next week.  Microsoft Xbox™ and Nintendo GameCube™ versions of the game will ship to retail by mid-November.  Inspired by the feature film from Spyglass Entertainment, the action-packed game is supported by a multi-million dollar marketing campaign that includes a nationwide TV advertising effort, print and online advertisements, special retailer promotions, pre-order incentives and a multi-product rebate offer tied to the movie’s DVD release slated for November 19^th.

The film, starring Matthew McConaughey and Christian Bale, debuted this past July and was ranked among the top five feature films during the month of its release.  The video game release of Reign of Fire marks the first product to ship as a result of the multi-year partnership between Spyglass Entertainment and BAM! Entertainment.  Reign of Fire also marks the first game from BAM! to cross all platforms with its availability on PlayStation 2, Xbox, GameCube and Game Boy Advance.

 “We’re excited about this first product from our partnership with BAM! Entertainment,” said Gary Barber and Roger Birnbaum, Co-Chairmen and Chief Executive Officers of Spyglass Entertainment.  “The game is a great extension of the movie and its release exhibits the value of our joint collaboration.”

Reign of Fire’s marketing campaign includes a nationwide television campaign featuring a 30-second ad targeted at hard core gamers, online advertisements on consumer and gaming web sites, print advertisements appearing in all top gaming publications and retailer-specific coupons and promotions.  In addition, BAM! Entertainment has teamed with Buena Vista Home Entertainment, the home video division of the Walt Disney Company, in a unique promotion to offer a cross-product rebate to consumers.  With the release of the movie on DVD in mid-November, consumers who buy the DVD will find a rebate offer inside for $10 off any of the console versions of the video game and $5 off the Game Boy Advance product.  Consumers who buy the video game will find a rebate to receive $5 off the purchase of the movie on DVD.   The promotion is also supported with television advertising. 

“The launch of Reign of Fire is one of BAM’s finest hours,” said Bernard Stolar, President and Chief Operating Officer of BAM! Entertainment.  ”We have taken this great concept of man vs. beast across all platforms, backed it with a multi-million dollar marketing campaign and are bringing these games to an audience hungry for truly compelling content.”

The Reign of Fire video games have already piqued great anticipation from the press.  "Reign of Fire is one of those movie concepts that’s so ridiculously cool you can’t really believe no one thought of it before now," says GamePro magazine.  IGN.com says of the game “...it's the dragon levels that are truly the tastiest."

Reign of Fire PlayStation 2 and Xbox were developed by Kuju Entertainment in the United Kingdom and the Nintendo GameCube version was developed by BAM! Studios Europe.  All will be available at a suggested retail price of $39.99.  The Game Boy Advance version was developed by Crawfish Interactive and will retail for a suggested price of $29.99.  For more information on Reign of Fire visit www.bam4fun.com/reignoffire.

About Spyglass Entertainment Group, LP

Spyglass Entertainment was founded in 1998 by industry veterans Roger Birnbaum and Gary Barber, whose previous films have collectively totalled over $4 billion in worldwide box office. Spyglass Entertainment develops, produces, finances, and distributes high-quality theatrical motion pictures worldwide. The company’s box office hits include ‘The Sixth Sense’ with Bruce Willis, which earned $661 million in worldwide box-office, becoming the ninth highest grossing film in history. ‘The Sixth Sense’ was nominated for six Oscars and was the highest selling video rental title of all time. Other films the company has been involved with include the Bruce Willis vehicle ‘Unbreakable,’ ‘Shanghai Noon’ with Jackie Chan and Owen Wilson, ‘Keeping the Faith,’ starring Edward Norton and Ben Stiller, the critically acclaimed and nominated for seven Academy Awards ‘The Insider’ with Russell Crowe and Al Pacino, ‘The Count of Monte Cristo’ with Jim Caviezel and Guy Pearce, ‘Dragonfly,’ starring Kevin Costner and ‘Reign of Fire’ with Christian Bale and Matthew McConaughey.

Current projects include ‘Abandon’ with Katie Holmes and Benjamin Bratt, ‘The Recruit’ with Al Pacino and Colin Farrell, ‘Shanghai Knights’ with Jackie Chan and Owen Wilson, a sequel to ‘Shanghai Noon’ and ‘Bruce Almighty’ with Jim Carrey.

About BAM! Entertainment, Inc.

Founded in 1999 and based in San Jose, California, BAM! Entertainment, Inc. is a developer, publisher and marketer of interactive entertainment software worldwide.  The company develops, obtains, or licenses properties from a wide variety of sources, including global entertainment and media companies, and publishes software for video game systems, wireless devices, and personal computers.  The company’s common stock is publicly traded on Nasdaq under the symbol BFUN.  More information about BAM! and its products can be found at the company’s web site located at www.bam4fun.com.

This release contains statements that are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995.  These statements are based on current estimates and projections about BAM! Entertainment’s business, which are derived in part on assumptions of its management, and are not guarantees of BAM! Entertainment’s future performance, as such performance is difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such forward-looking statements due to numerous factors. Such factors include, but are not limited to, those described in BAM! Entertainment's Annual Report on Form 10-K for the year ended June 30, 2002, which was filed with the U.S. Securities and Exchange Commission. Readers of the release are referred to this filing. BAM! Entertainment does not intend to update any of these forward-looking statements after the date of this release.

BAM! Entertainment, BAM! and BAM!4 are trademarks of BAM! Entertainment, Inc.  Microsoft and Xbox are registered trademarks or trademarks of Microsoft Corporation. PlayStation is a registered trademark of Sony Computer Entertainment Inc.  Nintendo and Game Boy Advance are trademarks of Nintendo.     All other trademarks are the property of their respective owners.